by Thomas Wieberneit | Feb 24, 2025 | Blog, Case Study, Sponsored |
ZohoDay 2025 offered the possibility for some good conversations with Zoho enterprise customers about their journey with Zoho. Another in-depth conversation I had during this event was with Adrian Castellanos of Selectra. Selectra is a French company that was founded in 2007. It specializes in helping customers, mainly consumers, compare and move between energy providers. From this segment, the company has expanded into other segments, with the mission to make the managing of utility bills simpler, cheaper, and greener. The company has more than 2,000 employees and is active in 17 countries across Europe, APAC and America. As Selectra’s business model is highly digital and fast moving, it requires strong, ideally real-time analytics capabilities to provide its services. Due to operating in different countries and different verticals, reporting processes have been based on Microsoft Excel, with these Excels differing across countries and even across verticals. Castellanos says that Selectra had “3 different countries, each one with several verticals. And the reporting was Excel. We had Excel for everything. Each department had their own Excels, their own reports. And you had managers spending two, three hours each week to update all their reporting. If they had to create a new one, they could spend one week doing only that. People that were more valuable doing their actual managers roles or if they were working with interns. Okay, it was the intern. But the interns need to learn the real work and not just the reporting. So, we require something. Hey, let’s automatize this. We are losing too much time. We are losing uh work hours uh each week just to...
by Thomas Wieberneit | Sep 12, 2024 | Analysis, Blog |
The News On September 12, 2024, Zoho released a new, AI-rich version of Zoho Analytics that brings self-service BI to any persona in business. The release added more than 100 features and now offers powerful AI and ML capabilities. These enable diagnostic insights, predictive analytics, and automatic report and dashboard generation. “Additional advancements to Zoho Analytics include a custom ML model-building studio, seamless integration with OpenAI, and third-party BI platform extensions. The new version of Zoho Analytics has added power, intelligence, and flexibility to serve a broader range of businesses and users than competitors in the market.” The Zoho BI and Analytics Platform now offers more than 500 connectors to other systems, including streaming analytics. Overall, the new release offers new capabilities across four main categories: Data Management Hub: Zoho Analytics has expanded its data management capabilities, ensuring more accurate and applicable decision-making and deeper insights to accelerate business success BI Infusion with Generative AI: Zoho Analytics has introduced Generative AI capabilities across the BI platform to accelerate the adoption of insights for a broad spectrum of user personas. Data Science and Machine Learning (DSML): Zoho Analytics now features the DSML Studio, allowing users to simply and quickly build custom machine learning models, which, for example, analyze or predict customer churn. n of insights for a broad spectrum of user personas. Platform Extensibility: Zoho Analytics is more deeply extensible, allowing businesses to sync and standardize data stored across multiple tools and platforms for comprehensive analysis and insights. Zoho Analytics is a composable platform on which any analytical solution can be built. Alun Rafique, CEO and Co-Founder of Market Dojo...
