by tz4rgp | Dec 3, 2012 | Blog |
We recently conducted a small survey on the adoption and priorities of Social CRM in corporations. The results, of course, cannot be treated as absolute, as the sample size is too small. However, they correlate to research done by Jeremiah Owyang and the Altimeter Group. This especially relates to the modest available budgets and somewhat to the way ahead. The Altimeter group research can be found here. Btw: Jeremiah’s blog is a worthwhile reading for anyone who deals with social CRM. Back to my main topic, our survey results. The top findings are that [unordered_list style=”green-dot”] only 12 per cent of our answers indicate that companies are not using social media at all, and are not planning to do so. There is a quarter of the answers saying that social media usage is part of normal business processes. more than fifty per cent of the respondents say that they are using social media for marketing, but not via formal campaigns about 90 per cent of the respondents claim that they are working with a budget for social media that exceeds 10,000 dollar a vast majority of 80 per cent of the respondents think that the importance of social media will increase for their company in the next year. Companies are using a plethora of unintegrated tools to manage their social media efforts a staggering 40 per cent of the respondents see it as unlikely that they connect their CRM system with their social media efforts. [/unordered_list] Now the last one puzzles me, especially following the statement that the usage of social media is important, especially in the marketing. This...
