Social Shopping = Groupon? Nope – this is only the beginning

by | Dec 3, 2012 | Blog

Some time ago my wife Nicole posted a small series of blogs about the topic of Loyalty on ciber.com. In these readable blogs she identified and summarised three main strategies of acquiring loyal customers, which are Every day low price Classic loyalty programs that...

Social Shopping – A Retail Future

by | Dec 3, 2012 | Blog

A while ago I blogged about threats and solutions in the retail industry that have their origin in rise of social media; with this post I would like to continue on this topic, focusing on possible solutions for retail companies. This blog also ties in to a recent...

Some Klout Score Musings

by | Dec 3, 2012 | Blog

Today I’d like to present some musings about the klout score. Now, mine is not particularly high – actually it is pretty low – as you can see below; but the curve is interesting, if set into a context. So far I only followed my klout score pretty idly, till I started...

Social CRM for Retail – Threats and Solutions

by | Dec 3, 2012 | Blog

Brick-and-mortar retail businesses face a combination of ever-increasing customer expectations, customers being “educated” to expect and receive promotions, and of course an ever increasing competition in the market place for their customers’ share of mind and share...

A Company like Me

by | Dec 3, 2012 | Blog

We trust those sources most, who are like us. “A company like me”, as Paul Greenberg dubbed it in an article for destinationCRM, is a vision that depicts a trustworthy, almost human, company; maybe this vision is not an achievable one, but it still is a very good one...