How to move SAP and Customers Beyond CRM

by Thomas Wieberneit | Sep 26, 2016 | Blog

After my SAP CRM State of the Nation and Light at the End of the Tunnel articles of earlier this year it is time again to have a look at what and how SAP is doing in the wider CRM arena. After all SAP also recently released its 1608 Hybris version, which in my eyes...

Is a Twitter acquisition pending? A Snap Analysis

by Thomas Wieberneit | Sep 24, 2016 | Blog

Back in June most of us got surprised by the news that Microsoft has acquired LinkedIn. Neither of us deemed this a bad move from a company point of view. There ae just too many potential synergies between MS Dynamics CRM, Office365, Azure on one side and LinkedIn, as...

The Secret Sauce for Companies Lies in Distinguishing Themselves Where It Matters

by Thomas Wieberneit | Sep 1, 2016 | Blog

Note: The below is an interview by Natalie Khomyk covering some nuts and bolts of CRM and digital transformation. It was originally published by Data2CRM on their blog. Thanks, Natalie for talking to me. Indeed, Thomas, you have an impressive and outstanding list of...

Customer Experience Management and Customer Expectations

by Thomas Wieberneit | Aug 9, 2016 | Blog

In the past weeks I found more and more articles like  this one that talk about the importance of continually exceeding customer expectations to be able to deliver a positive customer experience. Only this way, companies get advised, will they achieve customer loyalty...

Fresh wind in the SME CRM Market with Freshsales?

by Thomas Wieberneit | Jul 6, 2016 | Blog

It appears to be demo week for me. After Jon Ferrara gave me a deep dive into the leading social sales application Nimble and I got a dive into the new travel management solution Traform by my old friend Balamurugan Kalia, Sreelesh Pillai introduced me to Freshsales....