thomas.wieberneit@aheadcrm.co.nz
Truly Zoho – how doing right and capitalism coincide

Truly Zoho – how doing right and capitalism coincide

The past 9 months have seen quite a rollercoaster in the tech industry. We have seen staggering profits, we continue to see stock buybacks, we have seen consolidation, mergers and acquisitions – and we have seen mass layoffs. Few of them were well handled or communicated. Even fewer showed any sign of executives taking accountability besides stating that they made mistakes during the pandemic and that they feel sorry for what they need to do now. They had simply over-hired and now need to take corrective action to stay on a ‘growth path’. One of these executives arguably took the prized company culture of regarding the employees as family to grave. What do these layoffs have in common? They were initiated to please the capital markets, i.e. shareholders and venture capitalists. The idea behind this is that layoffs is the fastest way to solve or avoid impending financial problems. However, there is mounting scientific evidence that this idea is a myth, as e.g., expressed here, here or here as summaries. There is often no financial benefit, even not after 3 years; instead, some scientists look at these layoffs as “the result of imitative behaviour [that is] not particularly evidence based” and that there are other, better ways that businesses can pursue. But, as Raju Vegesna says “customers are inherently loyal, employees are inherently loyal, investors are not. Yet, businesses are most loyal to this least loyal group of stakeholders”. Ouch! One of these better ways And, indeed, one company that pursues other avenues is Zoho. Zoho CEO and co-founder Sridhar Vembu pledged that there will be no layoffs for economic reasons, no matter what. But this isn’t...