by twieberneit | Feb 27, 2017 | Blog |
Trust is eroding. Not only in governments and media as we could clearly observe but also in independent organizations like NGOs and businesses. And in business leaders, experts, even into the famed ‘people like me’. According to the recently published 2017 Edelman Trust Barometer NGOs and businesses are barely not distrusted. Especially businesses are now on the brink of distrust. They are often seen as part of the problem: While Automation may be good on a society level there are vital job concerns for individuals. Wealth distribution becomes increasingly unequal. While societies improve economically this is not felt on an individual level. In fact, amongst those who think that the current social-economic system is failing only NGOs are not actively distrusted. On the other hand amongst those who are uncertain about the current system businesses are the most trusted entities. So there is a way! Source: Edelman Trust Barometer 2017 A Focus on Customer Experience Guides on the Way The trust barometer lists as the 5 most important actions that businesses can take: Treat your employees well Offer high-quality products/services Listen to your customers Pay your fair share of taxes Engage into ethical business best practices Although one doesn’t need to fully agree with these findings, which are partly overlapping, the points have two things in common: They are key ingredients of a positive brand image and of good customer experience. These five points are also about company values and the culture lived by the company – as opposed to the one that is written down. A positive brand image is a result of good customer experience. And here...
