by twieberneit | Aug 12, 2022 | Blog, Sponsored |
During ZohoDay 2022, I had the chance to have a longer conversation with Elie Katz, founder and CEO of National Retail Solutions, NRS. if you do not want to read too much but prefer watching the edited interview, you can do so here. NRS was founded in 2015 and has since then grown its customer base to more than 17,000 retail stores across the United States. NRS is a part of IDT, a provider of communications and payment services to individuals and businesses. The business provides POS and payment processing software, focusing on small, independent retailers, who want to not only survive but also thrive in a big box environment. The NRS POS system is built to help stores organize, attract customers and increase revenue; it includes a loyalty coupon program and other bells and whistles. An important point is the NRS outside-in philosophy, which is defining its own success as a result of making its customers successful by being able to address their needs. The challenge that Elie, his business, as well as the parent company, needed to support requires quite sophisticated own customer service and sales software; there is a widespread salesforce to be supported along with a good number of very different customers with disparate needs and service requests. The team learned early on that it needed a CRM system. This system was originally supposed to be implemented on a well-known platform – that remains unnamed here. The reason being that it was already being implemented at another branch of IDT. This system needed many third party tools and consequently the implementation dragged along at considerable cost, without showing adequate progress...
