by twieberneit | Feb 13, 2024 | Blog |
The news On February 7 and 8 2024, Zoho held its annual ZohoDay conference, along with a pre-conference get together and an optional visit to SpacX’s not-too-far-away Starbase. Our guide, who went by Chief, and is probably best described as a SpaceX-paparazzi was full of facts and anecdotes, which made the visit very interesting although we couldn’t enter Starbase itself. The event was jam-packed with 125 analysts, 17 customer speakers, and of course Zoho staff for us analysts to talk to. This was a chance we took up eagerly. This time, the event took place in MacAllen, TX, instead of Austin, TX. The reason behind this is once more Zoho’s ruralization strategy, transnational localism. Which gives also one of the main themes of the event. It was more about understanding Zoho than about individual products, although Zoho disclosed some roadmaps. More about understanding Zoho in a second. The second main theme was customer success and testimonials. Instead of bombarding us with presentations ad infinitum, Sandy Lo and her team did an amazing job of organizing a series of panels with customers talking about – and being questioned about – their use of Zoho products. And questioned they were. In what cannot be taken for granted, they gave very candid answers, making a learning opportunity out of the event. The third main theme was the “state of the business” session, as usual presented by Zoho’s Chief Strategy Officer Vijay Sundaram. As Zoho is a privately held business, this information is largely under NDA. So, suffice it to say that Zoho is continuously growing across a variety of metrics including users,...