Clash of Titans – SAP, Oracle, Microsoft, Oracle Quo Vadis?
Following all those announcements of AI, machine learning, IoT, IaaS, PaaS and what not over the past months, I was beginning to wonder where the big business software vendors are going. What is the game plan of Microsoft, Oracle, Salesforce, SAP? How does newcomer Adobe fit in there? Maybe Amazon and Google, too; or Facebook. It is a time for another Quo Vadis – this time: Quo Vadis, industry? Clash of Titans In the last about 2 – 3 years we have seen a strong acceleration of innovation, or at least talk about it. Cloud computing, offering nearly unlimited scalability and elasticity of computing resources has become main stream. Cloud computing also allows for nearly 100 per cent uptime Since the advent of the iPhone (yes, I know this was earlier than 2013) the proliferation of sensors has increased a lot, resulting in them becoming cheaper and cheaper, allowing for an increasing number of data rich applications This has also driven fast mobile connectivity, which has become nearly ubiquitous; maybe except a few blessed spots on this planet, which will be covered soon, too. Think of Google’s Balloon project or Facebook’s drone Memory has become dirt cheap, and fast In-memory technologies, No-SQL databases, Hadoop, Spark, and improvements of analytics algorithms make it possible to work with huge sets of data in real time The (re-)emergence of AI technologies, progress in machine learning and deep learning, enabled by the now available computing power, help in pattern recognition that allows machine driven suggestion, prediction, and prescription of actions, based upon huge amounts of data Data, be it machine-generated or human created...
Microsoft and Adobe announce a WOW partnership
Today Microsoft and Adobe announced a deep strategic partnership. Adobe will make Microsoft Azure its preferred cloud platform for their Marketing, Creative, and Document Clouds; Microsoft in turn will make Adobe Marketing Cloud its preferred marketing service for the Dynamics 365 Enterprise Edition. Wow! That is a game changer in the CRM world. It takes the other tier one players, especially Salesforce, and Oracle, following their AI announcements, plus SugarCRM, head on. While I expect some AI driven marketing functionality being announced near term the initial benefit is a leading marketing tool being accessible for Microsoft. This partnership is also a blow to Oracles IaaS story as it drives load to Azure where Oracle seems to focus on their existing customer base. Well, and then there is AWS, too … And it should be highly beneficial for both companies. Not talking about the benefits of running on a powerful cloud platform Adobe with Cortana gets access to and likely will be integrated into a leading AI and machine learning platform. Conversely, the so far not too strong marketing functionality in Dynamics CRM gets a significant boost by getting integrated with one of the hottest marketing clouds that are around at the moment. The synergies that can be generated by tightly integrating a powerful real time analytics and AI platform, powerful productivity applications, and a strong marketing platform can hardly be overestimated. This is very good news for Microsoft Dynamics customers once the systems actually are running on a harmonized data model. Till then the prospects are highly exciting. As a result, as per the announcement, customers will be able...
How to move SAP and Customers Beyond CRM
After my SAP CRM State of the Nation and Light at the End of the Tunnel articles of earlier this year it is time again to have a look at what and how SAP is doing in the wider CRM arena. After all SAP also recently released its 1608 Hybris version, which in my eyes makes SAP very competitive again. Let’s start with some facts, which I’d like to put into a bigger context: SAP CRM 7.0 is in mainstream maintenance until end of 2025. This should give some relief to the existing customer base SAP CRM (the on premise product) continues to receive only little investment; on the positive side this investment is very customer driven At the same time CRM 7.0 is the only version that is not in customer specific maintenance; means it is the only version that still gets legal/regulatory and other updates SAP’s CRM strategy ‘Beyond CRM’ has a strong focus on the Hybris line of products, which, I think, meanwhile is highly competitive As an aside to the above points this situation makes the maintenance fee of 22 per cent for SAP CRM in combination with the suboptimal support appear very high The user interface of the Hybris line of products is a lot sleeker than the UI of CRM 7.0 From a functionality point of view, especially looking into industry specific functionalities, CRM 7.0 still has an edge over the Hybris portfolio, with the possible exceptions of Retail as an industry and Hybris Marketing. S/4HANA is getting pretty successful – this may be taken as conjecture, but people I trust confirm this;...