Nimble Mobile CRM 3.0 – A Quantum Leap?

Nimble Mobile CRM 3.0 – A Quantum Leap?

The News On February 14, 2018 Nimble announced the launch of Nimble Mobile CRM 3.0, their new powerful mobile contact, relationship and pipeline manager for Office 365 and G-Suite. The company also announced a bundling of PieSync’s B2B cloud integration platform to become an end-to-end social relationship management platform for all company contact records, regardless of where those records are stored. The new mobile app “unifies contacts from siloed mobile, cloud based and desktop records into a comprehensive relationship manager. It delivers the history of conversations and social context for everyone you meet, and it enables you to easily follow up and follow through on opportunities …” Besides introducing important features like business card scanning, the ability to send templated and tracked emails, and a mobile pipeline manager for tracking follow-through, Nimble Mobile 3.0 provides easy access to all company contact records, including social enrichment and history of email and Twitter interactions. In addition, the software introduces the ability to research new contacts on the fly via a deep integration with the iOS share menu. The latter enables users to stay within one app instead of toggling between them, which is a drag on mobile productivity. The ability to research new contacts on the fly gives teams and professionals valuable sales intelligence by using the iOS Share menu to “Nimble” a person, i.e. discover their social profiles, areas of influence, company, work description, etc. In other words, it is possible to build a Nimble record for contacts in your email, calendar and contacts apps, on the Internet or for a variety of other apps, in real time. The application...
SAP acquires CallidusCloud – A Snap Analysis from Down Under

SAP acquires CallidusCloud – A Snap Analysis from Down Under

The News On January 30, 2018 SAP announced that its subsidiary SAP America, Inc. has entered into an agreement to acquire Callidus Software Inc., a leader in sales performance management and CPQ software. With a price tag of around $2.4 bn this is the most expensive acquisition SAP has announced in quite a time. With this acquisition SAP gets closer to the target of assembling the “most complete and differentiated portfolio to manage today’s customer experience” and claims that the combination of the CallidusCloud Lead to Money suite in combination with its own (Hybris) customer engagement suite creates a “leading solution portfolio”. SAP intends to consolidate the CallidusCloud solution set into its Hybris portfolio, with the sales cloud being the technical integration point of the software. As usual, the existing management team will stay on board. The Bigger Picture According to the most recent Gartner Magic Quadrants for Sales Performance Management (dated 15 January, 2018) and Configure, Price, and Quote Application Suites (dated 29 January, 2018) SAP catapulted itself into the leadership position of Sales Performance Management and into a visionary position in the CPQ market. Forrester Research already in their Forrester Wave: Configure-Price-Quote Solutions, Q1 2017 placed CallidusCloud into the leader section of their wave. With SAP’s Hybris solutions, including Gigya, SAP already has a powerful customer engagement suite, albeit with some gaps, a significant of which got plugged with this acquisition. While SAP CPQ is fairly capable on the C and P there is some deficiency on the Q. And it bases on grandfather IPC – not a bad engine, but one that is getting tired. Friend...
SAP and Microsoft bring their Partnership to the Next Level

SAP and Microsoft bring their Partnership to the Next Level

The News On November 27 SAP and Microsoft announced a new level of their strategic partnership. Their key messages are that S/4 is fully ready to run on Azure Microsoft is committed to SAP and will upgrade its internal financial systems to S/4 on Azure SAP will move a dozen (unspecified) “key internal business critical systems” to Azure SAP and Microsoft will “co-engineer, go to market together with premier solutions and provide joint support services to ensure the best cloud experience for customers” SAP and Microsoft will both provide documentation about their internal projects “to provide customers with guidance and enterprise architecture for deployment of SAP applications on Azure” Of course it is not much of a surprise to SAP “connoisseurs” that SAP is not running its business on just one instance of their own S/4 systems – still, twelve is a fairly sizeable number to migrate to Azure. It is also not much of a surprise that Microsoft is an important and committed SAP ECC customer. As such Microsoft, of course, has plans to upgrade to S/4. All in all this is the long due follow-up announcement to the 2016 SAP and Microsoft announcement of “empowering organizations to advance their digital transformation”. Back in the day I wrote that this announcement shows a lot of potential for the customer and that Microsoft likely will have more advantages to Microsoft than for SAP. In 2016 the announcement was also about Fiori. There is no word about it anymore today. As an interesting aside, Microsoft announced that it will use Azure AI (Cortana) and it’s analysis services for “more efficient...
Salesforce embraces the User Microsoft like – A Dreamforce Analysis

Salesforce embraces the User Microsoft like – A Dreamforce Analysis

Now that the major waves of Dreamforce 2017 have settled, the announcements and a good part of the running commentary has been delivered, it is time for me to have a look at my pre-Dreamforce predictions. Having been briefed before the event but unluckily not been able to attend (nor having had the time to write this piece earlier, I now have the advantage of having had more ‘thinking time” and can put the main announcements that we were briefed on into a bigger picture. On the backdrop of an IDC study (sponsored by Salesforce) that postulates 3.3 million new jobs and an overall GDP impact of 859 billion dollar by 2022 in the “Salesforce economy”, the announcements basically revolve around one single topic: How to enable the employees (of Salesforce customers and partners) to deliver to this magnitude. They were around Easier consumption of AI technology with Einstein, and improved IoT support, Opening up Trailhead to Salesforce customers in order to support company specific learning maps Enabling Lightning, as the platform to become fully themed, i.e. embrace the customers’ brands. Although technologically different I club the ability to create and easily upload branded mobile apps to the app stores into this Collaboration using Quip, the software that Salesforce acquired about a year ago, and a new partnership with Google And in order to emphasize on the fact that they are serious about enabling people individually, Salesforce resuscitated the dot com prefix “my”. Thus myEinstein, myTrailhead, myLightning, mySalesforce, myIOT and mySalesforce got born. A topic that might be slightly overlooked is covered by two sentences in the announcement of...
Products to Services – The SAP Hybris Summit 2017

Products to Services – The SAP Hybris Summit 2017

This year’s SAP Hybris Summit in Barcelona was attended by almost 3,000 paying participants, which is likely to make it the biggest ever, in spite of the recent unrest in Catalonia. It was packed with partners and presentations. The message all around was about subscription economy, how companies will need to transform themselves from product- to service companies, and how SAP supports this by delivering YaaS, networked solutions, IoT and machine learning, based upon the SAP Cloud platform. Owing not only to the topic of subscription economy GDPR was, of course, a topic, too. The key message here was: Our software helps you being compliant. With SAP Hybris standing not only for ecommerce but also for SAP’s new brand of CRM (oops, engagement) solutions, there was astonishingly little information about the Sales- and Service Clouds and only a few bits about the Marketing Cloud. The pending acquisition of Gigya was naturally out of scope, although Gigya as a partner featured in the show with a booth and presentations in the theaters. Day One Having said this, the first keynote, held by SAP Hybris president Carsten Thomas, was slightly underwhelming. It set the stage for the topic, but was essentially last year’s content. The narrative was all about how companies like Uber and Airbnb change the game for traditional companies, the impact of machine learning, and the importance of focusing on experiences (not even outcomes). In brief: nothing new, and only a fuzzy view on SAP Hybris’ strategy. It, however, was presented very well. The Q&A’s offered on day one added some more flesh to the topics, also on the...
More Nimble News

More Nimble News

The News In the past 5 weeks or so, there have been quite a few news items about Nimble, with the biggest product news dated September 28 and the most interesting business development dated October 11. The headlines include Nimble’s deeper collaboration with Microsoft and its channel partners, as well as product innovations intended to increase the value delivered to Office 365- and G Suite users. In particular, Nimble: Now integrates with Circleback, an AI-powered contact capture and cleaning tool as well as their business card scanner. Nimble is now able to extract high quality contact information from email signatures and to add it to the Nimble contact record. This way it becomes easier to keep contact information current. Has partnered with NeoCloud. NeoCloud is a managed cloud services company that deploys and manages Office 365. The company now bundles Nimble into all its Office 365 deals and thus offers business applications on top of its infrastructure- and productivity-focused solutions. This is based on the (valid) assumption that Office 365 users benefit from having a simple and powerful contact management platform that resides on top of the productivity suite. Has become selected by Microsoft to join its Seattle Accelerator program. On the product front released Nimble Prospector, a ‘powerful email/phone and address discovery engine that enables Nimble users to build outbound prospects’. According to Jon, prospector draws upon dozens of sources (not LinkedIn, so much he volunteered) to deliver contact information based on a company or domain name. Nimble also introduced an Add-In for Outlook on Android and, not surprisingly, support for Microsoft’s Edge Nimble also continues to pursue...