thomas.wieberneit@aheadcrm.co.nz
Is Microsoft bringing the joy and community of gaming to everyone?

Is Microsoft bringing the joy and community of gaming to everyone?

The News On January 18, 2022, Microsoft announced the intention to acquire Activision Blizzard with the vision of bringing the joy and community of gaming to everyone, for $95 per share, which equals a transaction value of $68.7 bn. This is a bit more than eight times of the revenue that Activision Blizzards expect to have in the fiscal year 2022. With this acquisition, Microsoft can add 400 million monthly active users to the already existing 25 million Game Pass holders. Until the acquisition closes, the companies will run independently. After completion of the transaction, Activision Blizzard wil report to Phil Spencer, the newly appointed CEO of Microsoft Gaming. This acquisition makes Microsoft the third largest gaming company by revenue, after Tencent and Sony. The stock markets reacted with a sharp increase of Activision Blizzard shares to about $87, while Microsoft stock largely followed its pre-existing slight downward trajectory. Here my analysis in a brief video. The bigger Picture We have currently around 3 billion people and growing, who are actively gaming. Millennials and younger do not even know a world without social media and smart phones. They often play using mobile devices. Microsoft, on the other hand, is available on basically every device and offers quite some hardware, too, either directly or via partners. Additionally, Microsoft already before was a known entity in the gaming market, e.g. owning gaming platforms like Minecraft and Doom. Still, according to Shacknews, Microsoft seems to have missed the own growth targets, even though an increase of Game Pass holders from 18 million to 25 million in the year 2021 is quite significant.  Apart from the...
CRMKonvos – The all time hot 5 including  some surprises

CRMKonvos – The all time hot 5 including some surprises

The new year just started, so it is the perfect time to look at some data. To keep you curious: There are some interesting data points. I looked at and reviewed the success of our CRMKonvos. We are streaming live on various channels, including my LinkedIn profile, several Facebook channels including mine, the one of Ralf Korb, Korb & Kollegen as well as Tante Emma 4.0 and occasionally Kompetenztraining Ralf Korb. Of course, we are on Twitter using @twieberneit and @loneRangerCRM. Last, but not least we stream to our YouTube channel CRMKonvos. We are live every Tuesday at 10 am PT / 1 pm ET / 7 pm CET. Why do I say that? Because we are serving an international audience and timing matters for live shows. On all of these channels the videos remain available for viewers who could not make it to the live episodes. Shameless plug: Please subscribe to our YouTube Channel! Streaming to Twitch doesn’t seem to be that successful for us. I think, this is due to being live once a week is not often enough to build an audience. And then Twitch is full of gamers, who might be less interested in the latest and greatest of CRM and CX, delivered via good discussions with our expert guests. A hard part is that we haven’t found a solution that gives us detailed statistics, like views over time, duration of the view, engagement, etc. across platforms. Means, getting this data it is all manual work. If there is anyone who has a solution for this: I am all game, let me know via the comments or ping me via my LinkedIn or Twitter profiles. So, I did the data collection and am now able to tell you the 5...
How to walk a Fresh way towards CX and EX

How to walk a Fresh way towards CX and EX

The News On November 11, 2021 Freshworks held its annual Freshworks Refresh event. This year, the event had a hybrid format with around 250 customers, partners and analysts participating on site while around 17k people have registered for online participation. There was a social pre-event and an after-event for entertainment and networking purposes.  The event itself was themed around “delight made easy”. Naturally, it had different agendas for customers and partners on one side and analysts on the other side. The morning was dedicated to a 4-hour sequence of keynote sessions for everyone. The event was kicked off with a keynote by Neuroscientist, entrepreneur, and author David Eagleman, who spoke about the “Science of Delight”. The closing keynote was delivered by Amy Purdy, who shared her inspiring story of how she used creativity, a positive outlook and a never-give-up attitude to turn her life from nearly dying, finding herself with a double lower leg amputation and failing organs into becoming a 3 times Paralympic medalist. Between these two speakers, who set the scene, Freshworks offered product and customer information. Freshworks CEO Girish Mathrubootham gave a product update that linked into Eagleman’s message and a distributed customer panel spoke about their experiences with Freshworks, how they implemented Freshworks solutions and how these help the respective businesses. Rounding this off, Freshworks awarded several prizes to customers who offer exceptional EX or CX and showcased the winners of an internal hackathon. The latter is relevant because these winning solutions made it into or will make it into Freshworks products. The afternoon was filled with customer related information in the customer and partner track and product and strategy sessions for the analysts. The...
Nimble Workflows for added value

Nimble Workflows for added value

The News I haven’t written about Nimble in a while. Probably a mistake, because there is always something interesting going on in the Nimble world. Already on October 19 2021, Nimble announced the availability of a workflow functionality that is targeted at enabling teams to replace spreadsheets with a when following through processes. Nimble workflows support Relating workflows to contact records with the objective of getting a complete overview of the relationship, including interaction history, attachments and custom fieldsManaging business workflows across departments to support more than sales and marketing needsPre-built workflow templates that are delivered by Nimble to already support a variety of common workflows for short time-to-valueCreating own workflows by modifying the delivered templates or creating new ones from scratchVisualization in a Kanban- or spreadsheet style with inline editing for making quick changesOffering the ability to add contacts to workflows from emails, websites, web forms, social media, business apps or via Zapier/Integromat and Nimble’s API In the words of Jon Ferrara, Nimble founder and CEO: “Repeatable processes are key to scaling a business, but managing external contact-related workflows across an entire company has historically been very difficult. Most CRM’s are built for salespeople while non-sales teams end up using spreadsheets to manage people processes. Since Nimble is in the business of relationship-building, we realize the importance of effective collaboration. With [Nimble] Workflows, every department in your organization can now manage all people-related processes within your CRM!” As part of the announcement, Nimble emphasizes on its enhanced positioning as being built for the whole company and “not just sales and marketing teams.”  The bigger picture Workflows are something...
How SugarCRM is setting out to become a Titan

How SugarCRM is setting out to become a Titan

The news On November 2, 2021, SugarCRM held an analyst summit to share what is going on at the company and to get some candid feedback of the participants. As usual for this type of event, there is quite some information that is still under NDA, so I will be able to cover some of it only in broad strokes rather than the detail that the matters deserve. After a business update by CEO Craig Charlton, the event itself revolved around two themes: customer success stories, including customers describing how they are using SugarCRM to improve their own business by better serving their customers in an interview style formatSugarCRM business development, technology, and its future trajectory. Naturally, this part is largely under NDA. There were breakout sessions covering Sugar Sell, Sugar Service, and Sugar Market As usual, and with the notable exception of the customer interviews, the event was slide-driven with giving the opportunity to ask questions at the end of the respective agenda items plus offering a brief Q&A with the executives. Last, but not least, part of the event is a 1:1 session with a SugarCRM executive a few days after the summit. After a short opening by Sarita Kincaid, Craig Charlton offered a business update, showing how SugarCRM developed in the past twelve months. The company is focusing keenly on the mid-market. Craig painted a bright picture that shows a very high customer retention combined with a good growth rate. Noteworthy are a steep increase of the recurring ARR. He quoted a nearly doubled number of new logos, combined with a more than doubled new/upsell ARR...
Zoho One – The Operating System for Business

Zoho One – The Operating System for Business

Zoho is a privately-owned technology company that was founded in 1996 as Adventnet, Inc. and has quietly evolved into an ambitious global player that serves the SMB and enterprise markets with cloud applications. The company offers a suite of more than 50 business, collaboration and productivity applications. These include applications for CRM, project management, finance, human resource management, analytics and support.  The company is headquartered in Chennai, India. It has eleven offices in India, five in the United States and has offices in Brazil, Canada, Mexico, Australia, Japan, Singapore, China, Egypt, South Africa, United Arab Emirates and the Netherlands. Offices in France and Germany are in preparation. Zoho has more than 10,000employees as of mid-2021. It is present in 180 countries with more than 70 million users. Zoho is led by its co-founder and CEO Sridhar Vembu. Being a privately held company, Zoho is not obliged to, and does not publish revenue or profit numbers. However, the company indicates a track record of profitable growth that is well in the double digits. The company manages its growth organically, i.e. without acquisitions. All applications are built by Zoho, using one single hard- and software stack. They are deployed and delivered via Zoho owned data centers in the United States, Europe, India, China and Australia. Following this unique approach, the company has built a solid platform with a unified data model that allows it to grow and deliver software at high speed. Core values of Zoho include corporate self-determination, privacy as a principle and a commitment to delivering high value. Zoho One Zoho aspires to deliver the operating system of a business with the goal of driving customers’ margins by unifying business operations on one single technology platform. The most important part...