by Marshall Lager | Nov 16, 2022 | Blog, News |
The world is getting back to normal, which means two things: Vendors are shifting back to in-the-flesh conferences, and I’m writing again. The convergence of these two facts leads to me cranking out a short blog about SugarCRM’s Analyst Summit, held Nov. 10 in Santa Cruz, CA.The real highlight of the event for me was speaking to Sugar’s customers, a healthy handful of whom were in attendance. This is a change from my usual experience, where I’m more absorbed in what the host company is doing in terms of strategy and/or product. These customers—I interviewed executives from an air travel contractor, a for-profit shoe charity, and a surgical instrument sterilizer, among others—were the stars of this show. It was a refreshing experience. Feel the Message The expected updates to Sugar’s product road map were there, along with some healthy discussion of messaging. As always, I appreciate Sugar’s leadership team and its willingness to listen to feedback on how the company presents itself and adjust accordingly, or at least tell us why they will keep what they have. But the real message for me was those customers and their relationships with Sugar. Most of the time, there’s a certain sameness about the reference customers vendors trot out at events like this; they’re either recognizable brands or have easily explained businesses, they have a typical application and employee environment, and the ROI story is A-B-C. Vendors want you to understand why their customers chose them, and sometimes a challenging story can delay that understanding. Truthful Tales, Timely Told SugarCRM’s spotlight customers for this summit brought their passion for their work with...
by twieberneit | Jul 23, 2021 | Analysis, Blog, News |
The News On July 18, 2021, Zoom Video Communications, Inc. announced the acquisition of Five9, Inc. in an all-shares transaction. The transaction values Five9 at around $14.7 billion. According to the press release “the acquisition is expected to help enhance Zoom’s presence with enterprise customers and allow it to accelerate its long-term growth opportunity by adding the $24 billion contact center market.” According to Eric S. Yuan, CEO and founder of Zoom, the company is “continuously looking for ways to enhance our platform, and the addition of Five9 is a natural fit that will deliver even more happiness and value to our customers”. He continues with “enterprises communicate with their customers primarily through the contact center, and we believe this acquisition creates a leading customer engagement platform that will help redefine how companies of all sizes connect with their customers”. Rowan Trollope, CEO of Five9 adds that “businesses spend significant resources annually on their contact centers, but still struggle to deliver a seamless experience for their customers”. Trollope will become a president of Zoom and continue as CEO of Five9. Zoom expects the acquisition of Five9 to be “complementary to the growing popularity of its Zoom Phone offering […] The combination of both firms also offers both companies significant cross-selling opportunities to each other’s respective customer bases”. As especially Rowan Trollope emphasizes upon repeatedly in the acquisition briefing, this acquisition is about accelerating growth by combining the respective assets, software as well as customers. The bigger picture The trend towards call centers in the cloud has been there before and it has been amplified with the Covid pandemic. Connecting...
by tz4rgp | Apr 23, 2013 | News |
SocialMeetsCRM and AreteN Ltd are happy to announce our newly forged partnership. “Combining the solution strength of SocialMeetsCRM with the strong sales capabilities of the AreteN team will bring both of our businesses ahead and it will help SocialMeetsCRM enter an important European market and give us more momentum in our internationalization efforts. This is an exciting opportunity for us.” says Thomas Wieberneit, co-CEO of SocialMeetsCRM Ltd. AreteN will be the exclusive reseller for SocialMeetsCRM solutions in UK and Northern Ireland and initialy focus on the UK retail market, offering a uniquely integrated social mobile loyalty and couponing solution. This solution enables retail companies to efficiently get more reach via social networks while at the same time giving them the opportunity to engage with their customers on their smartphones taking advantage of toha, the mobile social networking app. Scenarios include the maintenance of loyalty cards and coupons on the phone, where thy matter to their customers, at reduced cost for the creation and management of loyalty accounts and coupon campaigns. Cards and coupons can be scanned at the POS directly from the...
by tz4rgp | Mar 26, 2013 | News |
SocialMeetsCRM is happy to announce our presence at the retail australasia Expo & Summit that takes place on May 21 and 22. Together with our partner AdvanceRetail we will exhibit our integrated loyalty and coupon solution for Retail. Offer your customers the ease and convenience of a mobile loyalty card and coupons sent directly to their smartphones and their redemption with a simple scan directly at the POS. Expand your reach and have direct communications with your customers on important social networks and smartphones leveraging our Social-Mobile Collaboration Platform and our toha app. toha is available for iOS and...
