The Secret Sauce for Companies Lies in Distinguishing Themselves Where It Matters

by Thomas Wieberneit | Sep 1, 2016 | Blog

Note: The below is an interview by Natalie Khomyk covering some nuts and bolts of CRM and digital transformation. It was originally published by Data2CRM on their blog. Thanks, Natalie for talking to me. Indeed, Thomas, you have an impressive and outstanding list of...

Digital Transformation. Heck, YES! But why?

by Thomas Wieberneit | Apr 27, 2016 | Blog

Digital Transformation, much like customer journey mapping, customer engagement, customer experience management, is all the rage at the moment. Everybody – and their dog – talks about it. Including me … but then I think the term is widely overused....

Customer Experience, Customer Engagement and CRM – Think Big, Act Small

by Thomas Wieberneit | Jan 15, 2016 | Blog

This is the second post in my mini series about continuously improving the customer experience and customer engagement in the triangle of Customer Experience Management (CEX), Customer Engagement Management (CEM), and Customer Relationship Management (CRM). Well,...

CxM AND PoS – A Tale of two Cities

by Thomas Wieberneit | Oct 17, 2015 | Blog

CxM and PoS, these are two protagonists of an ever continuing story. It comes in many different flavours but it essentially is about change vs. stability. On one hand we have the PoS, the contender, a long time best hated friend of the retailer, an infrastructure that...

CRM Evolution – Some not so random Thoughts

by Thomas Wieberneit | Aug 21, 2015 | Blog

CRM Evolution 2015 was a very vibrant conference with lots of discussion that included a number of high profile industry influencers. For me as a first time attendee it was amazing how approachable many of these people are. But then this might come with the territory....