thomas.wieberneit@aheadcrm.co.nz
How vendors help generating value with generative AI

How vendors help generating value with generative AI

The hype around generative AI, in particular ChatGPT is still at a fever pitch. It created thousands of start-ups and at the moment attracts lots of venture capital.  Basically, everyone – and their dog – jumps on the bandwagon, with the Gartner Group predicting that it is getting worse, before it is going to be better. According to them, generative AI is yet to cross the peak of inflated expectations.  Gartner Hype Cycle for Artificial Intelligence, 2022; source Gartner There are a few notable exceptions, though. So far, I haven’t heard major announcements by players like SAP, Oracle, SugarCRM, Zoho, or Freshworks. Before being accused of vendor bashing … I take this is a good sign. Why? Because it shows that vendors like these have understood that it is worthwhile thinking about valuable scenarios before jumping the gun and coming out with announcements just to stay top of the mind of potential customers. I dare say that these vendors (as well as some unmentioned others) are doing exactly the former, as all of them are highly innovative. Don’t get me wrong, though. It is important to announce new capabilities. It is probably just not a good style to do so too much in advance, just to potentially freeze a market. This only leads to disappointments on the customer side and ultimately does not serve a vendor’s reputation.  For business vendors, it is important to understand and articulate the value that they generate by implementing any technology. Sometimes, it is better to use existing technology instead of shifting to the shiny new toy. The potential benefits in these cases simply do not outweigh the disadvantages, starting...