CRM evolution 2019 – A Recap

by Thomas Wieberneit | May 3, 2019 | Analysis, Blog

CRM evolution 2019 just ended. It has again been a highly interesting two and a half days filled with interesting presentations and discussions. A big thank you go to the organizers and the chairs. It has also been the first time that the venerable Brent Leary chaired...

CRMEvolution 2018 – A Good-Bye, a Hello, and some not so random Thoughts

by Thomas Wieberneit | Apr 16, 2018 | Blog

Just back home from CRMEvolution it is time to do a little recap on this year’s instance of the conference. This year the conference was co-chaired by Paul Greenberg and Brent Leary, two of the most accomplished independent analysts and influencers around. And also...

Experience requires Engagement – Are Companies Prepared?

by Thomas Wieberneit | May 4, 2017 | Blog

Today’s businesses are in a difficult situation. Their customers demand more experience and contextually relevant engagements than they are equipped to deliver. This places them on a difficult trail that they need to navigate in order to be and stay successful. Their...

SAP CRM and SAP JAM – Good News from CRM evolution

by Thomas Wieberneit | Apr 29, 2017 | Analysis, Blog

During CRM Evolution 2017 I had the chance of talking with Volker Hildebrand and Anthony Leaper from SAP. Volker is SAP’s Global Vice President SAP Hybris and Anthony is Senior Vice President and Sales GM – Enterprise Social Software at SAP. Topics that we...

Go Digital or Die – CRM Evolution 2016

by Thomas Wieberneit | May 27, 2016 | Blog

CRM Evolution 2016 – Conference at a Glance CRM Evolution 2016 revolved around two main topics customer experience, customer engagement digital transformation As part of these three main topics many speakers were about how to get there, which includes thinking...