The CDP is dead – long live the CDP!

by Thomas Wieberneit | Jun 5, 2025 | Blog

In the past few years, I have written about CDPs, what they are and what their value is – or rather can be. My definition of a CDP that I laid out in one of my column articles on CustomerThink is: A Customer Data Platform is a software that creates persistent, unified...

Why you don’t want a 360-degree on the customer

by Thomas Wieberneit | Feb 4, 2021 | Blog

Everyone (and their dog) tells you that you need a 360-degree view on your customer, right? According to Techtarget, the “360-degree customer view is the idea, sometimes considered unattainable, that companies can get a complete view of customers by aggregating data...

CRMKonvos #17 – Entering The Dark Side of the Cloud

by Thomas Wieberneit | Oct 8, 2020 | Blog, CRMKonvos

#CRMKonvos #17 – The dark side of the Cloud – danger, hope, liability, subscription, privacy … are they all gone? Quo vadis on premise and managed services? We are looking at the dark side of the cloud, its effects, chances and possibilities. We are...

CRMKonvos – Mitch Lieberman on CX, CDP and Conversational Excellence beyondCXM

by Thomas Wieberneit | Oct 3, 2020 | Blog, CRMKonvos

During this episode we talked with Mitch Lieberman who has quite some experience in the CRM industry, on the vendor- and analyst side. He was with Epiphany, Sugar, and with G2, to name but a few.He has the insight and the sharp mind that makes this conversation...

Mass Distraction – The Case for a Consolidated Marketing Platform

by Thomas Wieberneit | Mar 4, 2017 | Blog

These days, customer experiences increasingly need to be delivered with the help of technology. This does not mean that direct interactions and people are no more important in marketing, sales, or service; on the contrary, but that an increasing number of customers is...