thomas.wieberneit@aheadcrm.co.nz
How to create great virtual events

How to create great virtual events

This time, the CRMKonvos gang had a long and good chat with Jon Reed, co-founder of diginomica, one of the premier media outlets that serve the information needs of enterprise leaders in a digital era. Together, we have attended a good number of virtual events, which led to different experiences. Jon has written about virtual and hybrid events, we have our opinions. So what is better than having a frank discussion on what to do, what not, how to measure, what to measure. Of course, this easily touches the hot topic of personalization, and then AI driven personalization and AI in general. A long and very good conversation with one of the most influential thought leaders. Enjoy, as it is highly...
Great CX from an Oracle point of view

Great CX from an Oracle point of view

The CRMKonvos team started into the new year talking with Daniel Renggli, Director Field Marketing North at Oracle. As we all know, Oracle has a vast range of solutions across the whole value chain and is one of the few that can (almost) support a whole enterprise with its solution. Oracle was also known as a cloud laggard – a notion that got vastly changed in the last few years. And Oracle governs the complete hardware and software stack to support businesses, which again is rare in the enterprise applications world. The company’s IaaS infrastructure even can extend into the customer data center, which is a very interesting offering. Last, but not least, Oracle has a strong set of CRM- and CX applications, on premise and in the cloud, with the cloud software being established in the market in the past years. Oracle is one of the contenders in the #ClashOfTitans. All the more reason to talk with an Oracle representative about what is great CX and how to get there. Being confronted with the complete CRMKonvos gang, Daniel took his stand. And he did well. We learned a lot. You can, too. Here is the recording of the conversation. It is worthwhile the time. Trust...
Why Salesreps hate their CRM – and how to improve this

Why Salesreps hate their CRM – and how to improve this

Many CRM systems are still well in the past. They do not do what their users, especially sales people want them to do. They do not see them as helpful. Why not? What can be done to improve the situation? The CRMKonvos team discusses with Denis Pombriant of Beagle Research. Why do salespersons rather clean the bathroom than use their CRM? Do you know why a CRM system cannot be “sexy”? You will not be surprised to learn that technology is only one aspect in this picture. It’s not just the bathroom. A study that was conducted by Beagle Research found a long list of things salespeople would rather do than work with their CRM systems. For instance, waiting in line at the motor vehicles office, having a fight with your significant other, going to the dentist — you get the idea–are all ahead of CRM. The question is why? And Denis simple answer is that all the other things are finite and have an endpoint but CRM seems to be forever or at least more long term. That says a lot. Still, people are reluctant to discuss this and it’s no one’s fault, certainly it’s not the fault of the software, the software vendor or incompetence about the purchase process. What this nets out to is that the majority of CRM in use today was designed for another time, for different business processes that have been superseded by the Covid era but that started even before Covid. Digressing slightly, the same phenomenon could be seen about ten or more years ago. Back then businesses were trying to get...
How to add more Punk to CX

How to add more Punk to CX

With our guest Adrian Swinscoe the CRMKonvos team walked the line between Punk and CX, discuss what they have in common. Adrian is the author of Punk CX, a book that he is not ashamed to admit was conceived after having a drink or two. Punk is a reaction to the attempt at perfection and an obsession towards technical skill that are a hallmark of Prog Rock. Prog Rock simply appeared overblown. Punk, in contrast, is not about perfection. Instead it is about doing, getting started, with corners and edges. In this sense, Adrian is a punk of CX, and his book is absolutely readable, with quite some food for thought. It is DiY style, just as punk is. But how does this apply to CX? Find out punk style. Watch this great CRMKonvos episode. Of course, we didn’t just stick to this but also looked into what are similarities and differences between CX in the US and Europe, and so much more, including the future and microphone...
This is the way of SugarCRM – a CRMKonvo

This is the way of SugarCRM – a CRMKonvo

In this conversation we had the pleasure of talking to Clint Oram, chief strategy officer and one of the founders of SugarCRM. We discussed 2021 trends to find out which ones Cllint does see and, of course, which path SugarCRM is following on its trajectory to becoming a platform player and participating in the #ClashOfTitans. This couldn’t be covered without discussing the reasons for SugarCRM leaving the initially highly successful path of using Open Source Software (hint: there have been very good reasons) and what it entails to become – and stay – successful. Clint related a very valuable personal story here to make his point: It is not only about having the right idea. There is so much more to it – but watch it in the CRMKonvo.  It being the season, we also asked him about which trends he sees and what customers are asking for. Good answers here. The worst word of the year? “New normal”. Well, I cannot but agree here … although … something has changed, hasn’t it? Enjoy this awesome CRMKonvo....
CX, communications platforms and what’s great next year

CX, communications platforms and what’s great next year

This time, we welcomed Michael Fauscette in our virtual, distributed studio. With him we discussed what will become 2021 trends, looked at his views on the best and worst buzzwords on the market, the role of CDPs and rather communications platforms and what an actually usable AI could be. Michael is a renowned analyst and author, with more than 20 years of experience in and around the CRM industry. He is the Chief Research Officer at G2, an analyst firm that bases that serves companies small to enterprise and that is unique in a sense that its analyses are based on customer feedback. Given that, our discussion of course touched his upcoming book (which sounds like it will be very readable) and the role of analysts — whether they are serving their purpose well and what could be improved. Us being all about CX, the meaning of CX cannot be forgotten. Did you always want to know what a business communications platform is and never dared to ask? Well, Michael has a good answer for you. And then there is photography. As usual – it is a conversation and might lead different directions. Did it? You find out!...