From Personalization to Customer Experience

by Thomas Wieberneit | Jun 6, 2019 | Blog

As it is the case for most of my colleagues I regularly get pitched by businesses about customer experience news that they want to talk about and that normally are pretty interesting. So, also a few days ago, when I got pitched by AR relations of a major European bank...

How to Thrive in the Age of the Customer

by Thomas Wieberneit | Apr 28, 2019 | Blog

Returning from an interesting SAP Now event in Berlin with a strong attendee focus on customer experience is the perfect opportunity to start thinking about how to thrive as a company in the age of the customer. Being busy with and at our own valantic booth and an...

Ten questions you always wanted to ask about Customer Experience

by Thomas Wieberneit | Feb 24, 2019 | Blog

This is a slightly enhanced (and translated) transcript of an interview about customer experience I did for valantic. The interview challenge was to stay short and concise, and to keep it within two minutes. In order to not lose the spirit of this 120 second...

Clash of Titans – The War Cry: Oracle and Salesforce

by Thomas Wieberneit | Sep 11, 2018 | Blog

More Food for Thought In the last article Clash of Titans – Microsoft and SAP weigh in of this little series, I discussed the strategy of two of the big four and how they are positioned in the platform play of the business software titans – and others. This article...

Engagement, Experience, GDPR and Data Greed

by Thomas Wieberneit | May 23, 2018 | Blog

As you might guess if you have read a few of my posts, I am not a person that is adverse to CRM and other customer facing technology that help improving the value created for said customer. Well, I am working in the CRM arena for more than twenty years now. A good...