Beyond the hype – How to use chatGPT to create value

by Thomas Wieberneit | Feb 15, 2023 | Blog

Now, that we are in the middle of – or hopefully closer to the end of – a general hype that was caused by Open AI’s ChatGPT, it is time to reemphasize on what is possible and what is not, what should be done and what not. It is time to look at business use cases that...

How to tie CX to business success in three simple steps

by Thomas Wieberneit | Jan 30, 2023 | Blog

In 2022, the Forrester CX Index dropped for the first time in years, with nearly twenty percent of US brands seeing a drop in customer experience.  Towards the second half of 2022, an increasing number of companies fear a recession and put their...

Social media is dead – long live social media

by Thomas Wieberneit | Jan 20, 2023 | Blog

Rest in peace, Social Media! Yes, I know, you have been pronounced dead numerous times already, and that as early as 2011 by the Sillicon Valley Watcher, if not earlier. You lived on. Still, now you really need to admit that you are a dead thing walking. You had a...

Three CX predictions and how to get some value from them

by Thomas Wieberneit | Jan 13, 2023 | Blog

At the end of a year and the beginning of the following year all kinds of research organizations and pundits make their predictions. So could I but then, this year I choose to have a look at some predictions and comment on them. After all, there are predictions for...

It is this time of the year again – your favourite articles of 2022

by Thomas Wieberneit | Jan 3, 2023 | Blog

Happy New Year to everyone! Apart from all the political suff that I do not want to dive into, the year 2022 has seen a lot of exciting events and topics, from the rise and fall of the Metaverse, to lots of defaulting crypto companies. Towards the end of the year,...