How a company matured with a little help of Zoho

by Thomas Wieberneit | Jun 6, 2023 | Blog, CRMKonvos, Sponsored

Early May, technology vendor Zoho conducted its annual signature event Zoholics in Austin, TX. During this event, Marshall Lager and I had the opportunity to have a conversation with Jason Yoffy, director of engineering at RJG, a training and...

Value, not greed! How a business software vendor translates SMB success into the enterprise

by Thomas Wieberneit | May 31, 2023 | Blog, Sponsored

Zoho is well known as a vendor for business applications geared towards SMBs. As many other companies do, Zoho wants to support the upper mid-market and enterprises, too. After all, successful SMBs may grow into become enterprises and that might attract other...

Zoho – How a technology company reimagines business software

by Thomas Wieberneit | May 11, 2023 | Analysis, Blog

The News  On May 4, 2023, Zoho held its Zoholics conference in Austin, TX which included a media and analyst track in addition to the customer track. After all, Zoholics is a customer event. During this event, about 80 participants of the former track had ample...

The State of Customer Experience: A Small Business Perspective

by Thomas Wieberneit | Apr 25, 2023 | Blog, Sponsored

The following article is an excerpt of a White Paper by Customerization’s Kira Tchernikovsky. Kira is the co-founder and CMO of this Canadian consulting company that focuses on helping SMBs stand out through superior business automation. You can download the full...

Truly Zoho – how doing right and capitalism coincide

by Thomas Wieberneit | Mar 2, 2023 | Blog

The past 9 months have seen quite a rollercoaster in the tech industry. We have seen staggering profits, we continue to see stock buybacks, we have seen consolidation, mergers and acquisitions – and we have seen mass layoffs. Few of them were well handled or...