How trust is the foundation of the data driven supply chain

by Thomas Wieberneit | Jun 27, 2022 | Blog

In the course of the last year or three, I have written a few times about the supply chain and how it affects the customer experience, sometimes badly so. In my last article ‘the impact of the supply chain on the customer experience’, I explained some of the issues...

How to create value with a CDP

by Thomas Wieberneit | May 23, 2022 | Blog, Sponsored

These days, Customer Data Platforms, or in brief CDPs, are one of the most discussed topics in the CX industry. Last time I looked, the CDP Institute counted more than 150 CDPs of different flavors that target different business challenges. This raises a lot of...

How to measure the ROI of CX – A CXChangersTalk

by Thomas Wieberneit | Apr 28, 2022 | Blog, Sponsored

These days, customer experience is one of the biggest topics. Many, if not most, vendors have restructured, reshaped, or just renamed their portfolios to reflect customer experience one way or the other. Customer experience is great, customer experience is valuable....

The almighty Metaverse – its Rise and Fate

by Thomas Wieberneit | Apr 27, 2022 | Blog

This is the third part of my return of the undead series. The first two parts dealt with identifying what components or building blocks a metaverse ecosystem needs to consist of. These components basically define how metaverse can work and serve as a model for the...

The impact of the supply chain on the customer experience

by Thomas Wieberneit | Apr 19, 2022 | Blog

There are a couple of lessons that the pandemic taught us, apart from that there are different opinions about whether Bill Gates makes us all drones via the vaccines … The most important one is that there is a need to not only look at the demand side but to also look...