by twieberneit | May 31, 2023 | Blog, Sponsored |
Zoho is well known as a vendor for business applications geared towards SMBs. As many other companies do, Zoho wants to support the upper mid-market and enterprises, too. After all, successful SMBs may grow into become enterprises and that might attract other enterprises. So, there are a good number of good reasons to also support upper mid-market and large businesses. The company has actually followed this path for about five years and has set up an enterprise business solutions team to deliver solutions for enterprises. Still, it is a better kept secret that Zoho already has considerable momentum in the upper mid-market and enterprise segments. Zoho achieved a 65 percent year-over-year growth. The enterprise segment now represents about one third of the business. During its signature event Zoholics in Austin, the company on May 4, 2023, changed this and revealed its enterprise strategy. This strategy ultimately rotates around four pillars: Go-to-market, platform, new applications and enhancements, plus security and privacy. Zoho also backed up its continuing success story by inviting some customers to present their journey with Zoho as a panel and talking individually to analysts and media. Marshall Lager and I had the opportunity to speak with Zoho’s head of CX marketing strategy, Prashanth V K. We had a lot of questions and opened up with a barrage about what the customer profile for the Zoho enterprise business is. The interview can be watched here. Zoho’s head of CX marketing strategy explains how Zoho is successful in the enterprise market Starting with the definition of mid-market: Zoho defines mid-market companies as companies ranging from one hundred to one thousand employees; and Zoho...
by twieberneit | Apr 25, 2023 | Blog, Sponsored |
The following article is an excerpt of a White Paper by Customerization’s Kira Tchernikovsky. Kira is the co-founder and CMO of this Canadian consulting company that focuses on helping SMBs stand out through superior business automation. You can download the full white paper here. Customer experience (CX) is how a customer feels about a company over time. Creating great CX is about positive emotions, building trust, and leaving a lasting impression with customers. Orchestrating excellent customer experience is essential for building brand loyalty and increasing customer retention. It’s also becoming increasingly important as more and more clients. B2C and B2B, choose to do business with companies who personalize interactions and prioritize customer satisfaction. While larger businesses have the resources to invest in Customer Experience (CX), small businesses (and by small we mean <200 employees) face unique challenges in providing an outstanding CX. Here are a few common challenges for small businesses: Limited resources: Small businesses have limited financial resources and less employees to dedicate to a comprehensive customer experience solution. This makes it difficult to compete with larger businesses that have more resources to invest in customer experience initiatives. Lack of expertise: Small businesses may not have in-house expertise in areas such as customer experience design, research, and analytics. Therefore, it is not easy for SMEs to develop and implement an effective customer experience strategy. Limited data and insights: Small businesses may have limited access to customer data and insights, which in its turn, prevents them from objectively understanding customer needs, preferences, and pain points. How can they then build effective customer interactions and experiences? Limited technology resources: Small...
by twieberneit | Mar 21, 2023 | Blog, Case Study |
During the truly remarkable (pun definitely intended) TrulyZoho event I, of course had the chance to talk to some customers. One of these customers was Amit Rai of Tata Fiber, an Indian ISP. As the name suggests, Tata Fiber provides internet services through fiber. The company was founded in 2016 and started commercial rollout in 2018, so is a kind of start-up. Amit is the Chief HR Officer of Tata Fiber, but also led their digital projects and is now heading business development for the company. He happily agreed to a conversation about the relationship between Zoho and Tata. The following article is based on the conversation with Amit. TL&DR If you do not want to read and prefer a video, you can also listen in to the conversation. The original problem at hand We started in 2019 with HR management, in particular with Zoho people, as a solution in this functional area was needed. The implementation gave us confidence in Zoho and our implementation partner. From there on we implemented additional Zoho apps. We started on the call center as the agents needed to work with and toggling between a multitude of screens when working with a customer to resolve issues. The agents in parallel needed to talk to the customer, making sense. Of course, the quality of the conversations suffered from this and the conversations got longer. Longer conversations are a cost to us. Why Zoho? The original implementation gave us a good confidence in Zoho. This was not only because of the product but also because of the responses from the Zoho organization and the implementation team, the...
by twieberneit | Mar 2, 2023 | Blog |
The past 9 months have seen quite a rollercoaster in the tech industry. We have seen staggering profits, we continue to see stock buybacks, we have seen consolidation, mergers and acquisitions – and we have seen mass layoffs. Few of them were well handled or communicated. Even fewer showed any sign of executives taking accountability besides stating that they made mistakes during the pandemic and that they feel sorry for what they need to do now. They had simply over-hired and now need to take corrective action to stay on a ‘growth path’. One of these executives arguably took the prized company culture of regarding the employees as family to grave. What do these layoffs have in common? They were initiated to please the capital markets, i.e. shareholders and venture capitalists. The idea behind this is that layoffs is the fastest way to solve or avoid impending financial problems. However, there is mounting scientific evidence that this idea is a myth, as e.g., expressed here, here or here as summaries. There is often no financial benefit, even not after 3 years; instead, some scientists look at these layoffs as “the result of imitative behaviour [that is] not particularly evidence based” and that there are other, better ways that businesses can pursue. But, as Raju Vegesna says “customers are inherently loyal, employees are inherently loyal, investors are not. Yet, businesses are most loyal to this least loyal group of stakeholders”. Ouch! One of these better ways And, indeed, one company that pursues other avenues is Zoho. Zoho CEO and co-founder Sridhar Vembu pledged that there will be no layoffs for economic reasons, no matter what. But this isn’t...
by twieberneit | Jan 30, 2023 | Blog |
In 2022, the Forrester CX Index dropped for the first time in years, with nearly twenty percent of US brands seeing a drop in customer experience. Towards the second half of 2022, an increasing number of companies fear a recession and put their spending under scrutiny. At the same time, companies still struggle to link CX projects to business outcomes and their metrics, let alone to financial metrics. In addition, Forrester predicts that also in the next few years, CX teams will lack critical design, data and journey skills. In parallel, there is an increasing number of companies that deliver software and/or services that are intended to help businesses improve their CX. In the past years, CX has established itself as a whole new category of software. Many a company has repositioned itself to become a CX vendor, examples including all major CRM vendors, but also call center specialists like Genesys. And, naturally, a good number of these new CX actors got – and get – acquired by bigger fish. A very good example of this trend is the decrease in the number of independent journey orchestration vendors or the concentration of chatbot vendors into conversational AI vendors. Of course, this list cannot be exhaustive in any case. So, clearly vendors are betting big on CX being a growth market, while their clients still struggle to justify the expense into CX. This leads Forrester to predict that twenty percent of CX programs will be stopped and the teams correspondingly disbanded and probably be merged into other parts of the organization. Why is this? Although the true differentiator of every business nowadays is not product,...
