thomas.wieberneit@aheadcrm.co.nz
Sweet Transformation: Inside SugarCRM’s New Direction

Sweet Transformation: Inside SugarCRM’s New Direction

Fresh from the 2025 SugarCRM Analyst Summit, waiting for my plane home, it is time to sort my thoughts. From Monday, 1/27 evening to Wednesday 1/29 in the morning we had some time jam packed with information and good conversations with SugarCRM execs, customers, and in between analysts. The main summit started with a bang, namely the announcement that industry icon Bob Stutz joins the SugarCRM board of directors, which is something that few of us, if any, had foreseen. This is exciting news. With David Roberts, who succeeded Craig Charlton in September 2024, SugarCRM itself has a new CEO with a long time CRM pedigree. As with every leadership change, this promises some change. Every new CEO evaluates what they see vs. where they want their company to go and then, together with the team, establishes and executes a plan to get there. Usually, this involves some change in the structure of the executive leadership team, too. This is what happened and happens with SugarCRM. The company had and has a strong leadership team, with new faces like Paul Farrell (joined in March 2024), Jason Glass, and soon a new Chief Customer Officer – although with Christian Wettre or Chris Pennington some other strong players left for various reasons. As I have written in the past, the company has a great yet varied history and, more importantly, potential due to great software. What SugarCRM to some extent is missing is a distinguishable identity. In a market that is as crowded as the CRM/CX market, differentiation is of crucial importance. As I have said and written before, SugarCRM’s messaging...
SAP belittles its CX chops – and why this is dangerous

SAP belittles its CX chops – and why this is dangerous

Cloud Wars’ Bob Evans recently did an excellent and very interesting interview with SAP CEO Christian Klein about SAP’s priorities, which include integrating generative AI with SAP Business AI “to address complex business challenges an drive holistic transformation by optimizing processes like quote to cash”. Klein repeatedly referred to end-to-end (E2E) and SAP’s great library of E2E processes that gives the essence of or at least a standardized framework for the value streams within a business. Not surprisingly, and correctly so, Klein also repeatedly emphasized the value of AI and, in particular, generative AI, to create customer value. This happens via Joule’s ability to orchestrate different agents across the value chain, i.e., different E2E processes. Joule is SAP’s Ai assistant. He also emphasized on the value of the suite and on the importance to “in the core business” not run with “agents of 100s of different tech companies”. This is where “the suite is winning”. Evans writes that SAP had “significant growth in applications, outpacing competitors. Klein attributes this to SAP’s suite approach, which provides a comprehensive solution for core business processes. He talks about the importance of integration and extensibility, allowing customers to choose the best solutions for their needs.” This is technically a correct statement. I am fairly sure that SAP will report another outstanding year on January 28, 2025. In the first three quarters of FY 2024 SAP certainly outpaced the cloud business applications competition, including Salesforce. However, there is a caveat to it. This growth is largely attributable to S/4HANA cloud. Don’t get me wrong, doing this is no mean feat. SAP profitably grows while...
From Hype to ROI: Navigating Generative AI, CRM, and CX in 2025

From Hype to ROI: Navigating Generative AI, CRM, and CX in 2025

It is hard to believe but another year just flew by. It was a year that was defined by considerable hope and hype about generative technologies. It also means that another year lies ahead of us, a year that may or may not bring change. It also means that I get asked again for my outlook for CRM, CX and AI, and what are relevant industry trends to observe. As said, last year everything revolved around generative AI and I consequently looked at what’s going to happen on the front of CX and generative AI. Let’s look at how good my glass ball did work before looking at 2025. In summary, I postulated that there will be More success stories (partly right) more sophisticated use cases (partly right, although I didn’t really look at agentic AI) a flurry of more specialized models (yep) more companies starting to look at the ROI of implementations (partly right again, as there is still a lot of experimentation going on) a strong platform play going on (spot on, but this, frankly, wasn’t too hard to postulate) But what will come in 2025? What do some of the big dogs say about gen AI? As a little side note to the adoption and ROI topics, there are two interesting studies, one from the Wharton School and the Forrester Research predictions. The Wharton study basically indicates that 2024 has been a year of experimentation while 2025 will more be a year of adoption and deployment, with rather slowing growth of investment. The study authors suspect that this is a sign that companies are still looking...
Is SAP on a steamroll?

Is SAP on a steamroll?

The news On Monday, July 22, 2024, SAP presented its numbers for Q2 and H1, 2024. The highlights include: Cloud backlog up by 28% (27% in Q1) Total revenue up 10% (8% in Q1) Cloud and software revenue up 10% (9% in Q1) Cloud revenue up 25% (24% in Q1) Cloud ERP suite revenue up 33% (31% in Q1) This in combination with an increasing margin. The total revenue growth and high profitability needs to be seen in the context of the company’s still ongoing cloud transformation, with continuously decreasing software license and support revenues. Obviously, the financial community liked these numbers, as can be seen by the jump of SAP’s share price by more than 5 per cent from about $200 to $212 after releasing the earnings numbers. According to CEO Christian Klein, a lot of this success can be attributed to SAP’s AI strategy. Klein stated that almost a fifth of all closed deals included premium AI use cases. A grain of salt in the soup is the employee engagement index that is part of the non-financial outlook. SAP reduced the 2024 target from 76 – 80 per cent in Q1 to 70 – 74 per cent. The bigger picture To put this in perspective with cloud juggernaut Salesforce, the total revenue growth is comparable with the Salesforce Q1, 2025 statement. Salesforce’s revenue grew by 11 per cent and the current performance obligation by 10 per cent. Also, in contrast to Salesforce, SAP reiterated and strengthened its outlook instead of painting a more muted picture. The main competition in the next months and years will happen in...
Salesforce stock tanks after earnings report – a snap analysis

Salesforce stock tanks after earnings report – a snap analysis

The news On May 29, 2024, Salesforce reported its results for the first quarter of the fiscal year 2025. Highlights are a total quarterly revenue of $9.133bn US, resembling a year-over-year growth of 11 percent a current remaining performance obligation of $26.4bn US a remaining performance obligation of $53.9B US an operating margin of 18.7 percent. Diluted earnings per share of $1.56 The company reported a revenue guidance of $9.2bn – $9.25bn US for the next quarter and a full year guidance of $37.7bn – $38.0bn US, resembling growth rates of 7 – 8 percent and 8 – 9 percent, respectively. With these numbers, Salesforce ended up at the lower end of last quarter’s guidance on the revenue growth side while exceeding the earnings per share projection and slightly lowered the guidance for the fiscal year 2025. The result: The company’s share price dropped from $272 to bottom out at $212. The bigger picture Salesforce is the big gorilla in the CRM and CX industry. The company has surpassed SAP as the biggest business software vendor in the last 18 months. This is largely thanks to the extraordinary growth that Salesforce showed in the past years and secondly because of SAP’s still ongoing transition from an on-premises vendor to become a cloud vendor. All three, Microsoft, Oracle, and SAP report a higher cloud application growth. But then, the big games in town are generative AI and infrastructure. All of these companies, including Salesforce, are investing heavily in their own artificial intelligence capabilities in a race to provide superior business applications. Plus, several other ones, including Google and, specialist vendors....