by twieberneit | Apr 7, 2025 | Analysis, Blog |
The news On April 3, 2025, Nimble introduced e-mail marketing capabilities including a template editor to power scalable campaigns and outreach. This new capability empowers businesses to send unlimited, HTML-powered, and trackable emails, enabling large-scale outreach. This can be used e.g., for newsletters, webinars, product announcements, seasonal promotions, and more — all from within the Nimble platform. According to the press release, Nimble Email Marketing allows users to send unlimited e-mails and to create campaigns using a drg-and-drop editor or pre-delivered templates. Jon Ferrara, founder and CEO of Nimble says that “With Nimble Email Marketing, our customers can now scale their outreach and strengthen relationships like never before.” The e-mail marketing tool leverages existing features like group messaging and sequences. This enables teams to manage outreach, nurturing of leads and deepen relationships. With the combination of these capabilities, Nimble offers the ability to send one-off e-mails to larger audiences as well as to automate a multi-step outreach. Nimble’s e-mail marketing capabilities including the template editor are available as an add-on for Nimble users for the price of $15 per company per month. For this, each user gets an allocation of 1,000 e-mails per month with the option to purchase additional packages as required. The bigger picture There is a lot of scope for full-fledged CRM solutions targeting smaller businesses. Many of the existing solutions correlate smaller companies with lower complexity of requirements. Most of these solutions also cover only a part of the CRM processes, be it marketing, sales, or service, sometimes even being more niche, focusing on engagement only. Although pronounced dead multiple times, e-mail is still one...
