by twieberneit | Mar 3, 2022 | Analysis, Blog |
The News On March 3, 2022 Zoho released the new version of its Creator no-code/low-code platform. It offers a unified development platform to empower both IT teams and business users. The new release is targeted at building end-to-end solutions in an easy way. It combines integration, process automation and analytics/business intelligence with the ability to build applications and offers application management capabilities needed to manage security, compliance and governance. Along with the built-in collaboration features it allows for a tight collaboration between business- and IT users. The bigger picture About a year ago I wrote a first article on no-code and low-code platforms, based upon the realization that the ongoing digitalization and necessity for business agility in fast changing environments require more than traditional developer support. At that time I cautioned that business users should not just be allowed to do everything without governance in order to avoid another “Lotus Notes moment”. Since then the world moved on. No-code and low-code have become an indispensable part of the business applications world. They are critical to the fast adaptation of business applications and process automation across business applications. This is a task that is traditionally handled by IT departments. These, however, are regularly understaffed to be able to fulfil all the operations and enhancements demands that are on their desks. To achieve this, no code and low code platforms need to support both, IT departments as well as the business departments. This means that they need to straddle a considerable gap. Typically, no-code and low-code platforms concentrated on either business users or IT departments. The latter are not really useful for IT departments as they...
by twieberneit | Dec 31, 2021 | Blog |
It is the end of 2021 and I do not have anything better in mind than writing a last post for the year. So let’s do it. There have been some terms that were used more than others with some of them actually being quite hyped. Some of them for the right reasons, some of them for the wrong ones. My favorites of these terms include in no particular order: MetaverseNFT (non-fungible token)RPA or robotic process automationHyper personalizationHyper automationCustomer Journey OrchestrationLow code / No codeArtificial intelligence / machine learning Hyper personalization I already did a short video that expresses my thoughts on hyperpersonalization. You cannot really avoid the term when browsing the web with anything related to CX in mind. Back in the day, what is now called hyper personalization was called one-to-one marketing. This was in the eighties. The problem was that we didn’t have the technology nor the computing power to technically implement a contextually relevant 1:1 approach at scale and in real time. That’s why we worked with segments. Now we have the technology and computing power to address individuals contextually relevant in real time, nearly regardless of the size of the audience. Technologically, this is quite amazing, and if used consciously is of great benefit for customers and prospects. But there is nothing “hyper” about it. It is still personalization, maybe individualization. My wish for 2022: Let’s do away with the hyperbole before we start to desperately look for the next hyperlative – or should I call it ultralative? Robotic process automation No doubt, RPA is an important technology. It provides a fast and easy – maybe too fast...
