Mass Distraction – The Case for a Consolidated Marketing Platform

by Thomas Wieberneit | Mar 4, 2017 | Blog

These days, customer experiences increasingly need to be delivered with the help of technology. This does not mean that direct interactions and people are no more important in marketing, sales, or service; on the contrary, but that an increasing number of customers is...

Omnichannel – Myth, Reality or Utopia?

by Thomas Wieberneit | Nov 1, 2016 | Blog

Omnichannel – is it a Myth, Reality or Utopia? Over the past 20 or so years the way products and services get sold and customer service as well as marketing get delivered changed dramatically. Gone are the times where a potential customer was addressed via a radio- or...

Microsoft and Adobe announce a WOW partnership

by Thomas Wieberneit | Sep 27, 2016 | Analysis, Blog

Today Microsoft and Adobe announced a deep strategic partnership. Adobe will make Microsoft Azure its preferred cloud platform for their Marketing, Creative, and Document Clouds; Microsoft in turn will make Adobe Marketing Cloud its preferred marketing service for the...

Fresh wind in the SME CRM Market with Freshsales?

by Thomas Wieberneit | Jul 6, 2016 | Blog

It appears to be demo week for me. After Jon Ferrara gave me a deep dive into the leading social sales application Nimble and I got a dive into the new travel management solution Traform by my old friend Balamurugan Kalia, Sreelesh Pillai introduced me to Freshsales....

Personalisation, Privacy, and Value – is Marketing out of Control?

by Thomas Wieberneit | Apr 5, 2016 | Blog

Today I came across a short discussion on personalisation, privacy, and their value between two great analysts – Esteban Kolsky and Ben Kepes – who, naturally, take different positions. I mean, where would the value of a discussion be when everybody agrees...