The other day, I had a look at my blog, checking the articles that resonated with you most in 2023.
Today, I’d like to do the same for my YouTube channel, CRMKonvos. Shameless plug – any new subscriber is cordially welcomed – it means a lot to us. “Us” means my colleagues Ralf Korb and Marshall Lager, and I. We run this channel as a joint endeavor.
CRMKonvos are all about fun and friendly one hour conversations with one or more live expert guest about a topic in the wider area of – you guessed correctly – CRM. Of course, this includes related topics, e.g., it is virtually impossible to talk CRM or CX without touching AI. They are streamed to LinkedIn, YouTube, Facebook, and X. In addition, we actively encourage our audience to engage with our guest and us. Again, any new subscriber is more than appreciated. If I am not totally off, you can subscribe by just clicking this link.
But now, what are the CRMKonvos that resonated most with you? Which ones received the most views?
Of course, we do not want to get the beans spilled immediately, so let’s start with the fifth place.
Culture is the most enduring form of capital.
This is a conversation I had with Zoho’s Chief Strategy Officer Vijay Sundaram about why a great corporate culture makes all the difference, how it contributes to success and why and how Zoho’s culture is different from that of most other companies.
The fourth place is taken by an ISP’s journey with Zoho One.
This is an interview with Amit Rai, Chief HR Officer of Tata Fiber. Amit has overseen the implementation of Zoho One at Tata Fiber right from its beginning. He relates the interesting journey the company had and also relays obstacles that he needed to overcome. Moving up the leaderboard, we reach the bronze medalist.
Ulaa, Zoho’s new privacy oriented browser is about why a privacy oriented browser is important, especially for businesses.
Tejas Gadhia of Zoho tells us about Ulaa and what sets this browser apart from the pack and gives us an idea of what lies ahead. Ulaa itself is a Chromium based browser that Zoho “de-Googled”. If you want to venture a guess how long it took to remove all ET-like behavior (“calling home”) from the Chromium engine, add a comment.
Moving on to the runner up. This video is different from the first three in two respects. First, it is a 2021 video. Second, it does not involve Zoho. We asked “What is customer journey orchestration“? Ray Gerber gave us a succinct answer.
This is an important question and who is in a better position to answer it than Ray Gerber, the mastermind behind Thunderhead (n.b., Thunderhead got acquired by Medallia in early 2022 and Ray moved on to Qualtrics).
Which leaves us with the CRMKonvo that caught your interest most in 2023. It is an atypical one. Atypical in the sense that it is not directly about business but about how and why a business set up a school in a very rural area in southern India. We spoke with Akshaya Sivaraman, the head of Kalaivani Kalvi Maiyam about why doing good is good for business.
Kalaivani Kalvi Mayam is a school established by Zoho in a rural area near Tenkasi. Due to its wild success, it also serves Zoho as a template for further education centers.
This was a fascinating conversation with Akshaya Sivaraman, the head of Kalaivani Kalvi Mayam, diving into the school’s origin, mission, future, and how it benefits the community as well as Zoho.
To close, let’s briefly give a honorable mention to our videos that came up place six to ten:
Adi Mula, CEO of Foodhub relays his journey with Zoho during ZohoDay 2022. Yes, another video from an earlier year makes it into the top ten.
Prashanth V K talks about how Zoho steadily moves upmarket from the SMB- into the enterprise market and what their strategy is.
You think that AI companies are only founded in the USA (and India and China)? AI made in Germany, winning hedgehog style tells how a German company leverages AI to create a real-time predictive customer view.
In the state of SaaS adoption in the current economy, we discuss how SaaS companies can and do thrive in a post Covid economy that is also plagued by inflation with two SaaS executives.
Last but not least, we assembled a panel of AR pros to discuss how great analyst relations should look like. And by pros, I mean PROs. With Sarita Kincaid, Sandy Lo, Trish Harman and Ludovic Leforestier we got some of the best talking out of the book.
All in all, you guys seem to have a healthy interest in Zoho.
Thanks again for viewing our videos and let me know via the comments if there are other CRM/CX related topics that you would like us to cover.
All the best for 2024.