thomas.wieberneit@aheadcrm.co.nz
Microsoft and Adobe announce a WOW partnership

Microsoft and Adobe announce a WOW partnership

by | Sep 27, 2016 | Analysis, Blog |

Today Microsoft and Adobe announced a deep strategic partnership. Adobe will make Microsoft Azure its preferred cloud platform for their Marketing, Creative, and Document Clouds; Microsoft in turn will make Adobe Marketing Cloud its preferred marketing service for the Dynamics 365 Enterprise Edition. Wow! That is a game changer in the CRM world. It takes the other tier one players, especially Salesforce, and Oracle, following their AI announcements, plus SugarCRM, head on. While I expect some AI driven marketing functionality being announced near term the initial benefit is a leading marketing tool being accessible for Microsoft. This partnership is also a blow to Oracles IaaS story as it drives load to Azure where Oracle seems to focus on their existing customer base. Well, and then there is AWS, too … And it should be highly beneficial for both companies. Not talking about the benefits of running on a powerful cloud platform Adobe with Cortana gets access to and likely will be integrated into a leading AI and machine learning platform. Conversely, the so far not too strong marketing functionality in Dynamics CRM gets a significant boost by getting integrated with one of the hottest marketing clouds that are around at the moment. The synergies that can be generated by tightly integrating a powerful real time analytics and AI platform, powerful productivity applications, and a strong marketing platform can hardly be overestimated. This is very good news for Microsoft Dynamics customers once the systems actually are running on a harmonized data model. Till then the prospects are highly exciting. As a result, as per the announcement, customers will be able...