A Bank Tale of Mystery and Imagination
After some investigation into SME CRM Nimble and Freshsales and travel management software traform today is the day of a reflection on customer orientation in one of the industries that managed to become almost indispensable in our lives. Banks. So let me tell you A Bank Tale of Mystery and Imagination But not an invented one. This is life in 2016. Imagine the following extremely uncommon scenario: You want a mortgage for a house. Imagine also that you have a fairly good income, so you want to pay down fast. After all interest rates in NZ are still pretty high compared to other developed nations – although they are very low for NZ standards. And remember – one of the basic premises of neoliberalism is that everybody has equal negotiation powers (the Kiwi in me says “Yeah, right” to that one …). What are the variables you have in a mortgage? The total amount, interest rate, pay down period, term of fixing the interest rate, unless you go floating, that is, and the start of the pay down. So you start doing some maths on what you are able and willing to regularly pay and start negotiating a rate, finally coming to an agreement, clearly communicating that you want a fixed term of one year, and a calculated pay down period of, say 10 years, and weekly payments. You are happy. The documentation arrives, actually three pieces of it. A summary of the agreement Terms and Conditions on about 30 pages of legalese. No need to go through it here; it basically details out that the bank has all...
Fresh wind in the SME CRM Market with Freshsales?
It appears to be demo week for me. After Jon Ferrara gave me a deep dive into the leading social sales application Nimble and I got a dive into the new travel management solution Traform by my old friend Balamurugan Kalia, Sreelesh Pillai introduced me to Freshsales. Freshsales is the new social sales solution by Freshdesk, a company that got founded in the second half of 2010 only and until now focused their efforts on customer service and support. An interesting twist in Sreelesh’s story is that Freshdesk built Freshsales initially to accommodate their own needs and to deal with the demand caused by their growth. Growing at about 50% over the last year or so, the Freshdesk team realized that the applications (yes, plural, including tier 1 solutions) that they used did not really fit their needs. The Freshsales solution covers simple applications for leads, contacts, accounts, deals (opportunities). Leads and contacts can get imported into the system by means of a csv upload. This way it is also possible to migrate Salesforce data into the system. Google contacts or contacts from Office365 are not automatically synced or used. E-Mail and phone conversations that are initiated within Freshsales are tracked against the lead/contact to provide a historic context about what is going on with the person. In case mails are sent directly from an email account one needs to bcc the own Freshsales email address (e.g. sales@aheadcrm.freshsales.io) in order to have the interaction tracked by the system. This then transparently creates a new lead if the recipient e-mail address is not yet known to the system. Using territories and...
Nimble – To CRM or To Not CRM
After a long while I had the pleasure of chatting with Jon Ferrara again for some time, covering things CRM and, of course, Nimble. As you may know Jon is a long time CRM veteran who released his first product named Goldmine back in 1990. Jon is also a very vocal advocate of sales and marketing being first of all “human to human”, something that he claims that most CRM systems are not good at. Consequently, he dubs these systems as “Customer Reporting Systems” as they do not excel at helping salespeople giving a good look at the persons they interact with but are more focused on reporting. Being in the CRM world for a long time myself I cannot really disagree with him about this fact itself; we might have a discussion on what CRM overall is and why it went the (wrong) way it took. Some thoughts on what I think CRM is and how Nimble stands in this, along with some thoughts on how to go ahead with Nimble will come below … Historically CRM systems require a lot of data entry. This is where Nimble is somewhat different, which is something that I like. No CRM can do without manual data entry, but Nimble makes this pretty simple. The system is built around persons and interactions with them and strives to merge calendar, email, social media and contact data base into aggregated views, giving context about involved people. Changes done by the contacts in their external profiles can get pulled into Nimble in a semi-automated way. The goal is to always have the context of...
Microsoft, Quo Vadis? You are the last one to the Party!
Salesforce acquires DemandWare. Lots has been written about the acquisition itself, so I will not comment on the fact itself. Instead I will ponder about implications on Microsoft. After all Microsoft is the remaining of the big CRM players that does not have an ecommerce platform of its own. Oracle acquired ATG in 2010. SAP’s engagement in ecommerce culminated in the 2013 acquisition of Hybris, after having Internet Sales Solutions since 1996 or so, keywords for the connoisseurs are ISA or WCEM (and I will not mention any R/3 transaction codes here … ). That leaves Microsoft. All other players I would position in another league – which doesn’t mean that they are bad solutions. With ATG, Hybris, and Demandware the major independent platforms are taken, too; with the exception of Intershop, maybe. That is, if one assumes that IBM doesn’t intend to sell off its Websphere. Microsoft pursuing a cloud strategy with their own infrastructure doesn’t increase the number of potential candidates, too. if Microsoft is interested at all, that is. Demandware with its focus on retail would have been a good fit from an industry point of view and Paula Rosenblum from Retail Systems Research concludes that there has been a bidding war behind the scenes while Forbes pronounces the purchasing price as too high. Microsoft Quo Vadis? With Azure Microsoft has a strong platform and with Dynamics CRM a very competitive CRM system. Microsoft also has a strong ecosystem and a strong customer base. They are also a long time ecosystem player. But then they also acquire technology they need, if they perceive a gap in their offerings. Recent examples include...