SugarCRM explains how the third wave of CRM adds value

by Thomas Wieberneit | Oct 19, 2023 | Analysis, Blog

The news On October 4 and 5, 2023, SugarCRM held its Connected event followed by an analyst summit in London. The first day – Connected – was targeted mostly at customers while the second day focused on analysts.  The event started off with an intense speech...

Dreamforce 2023 – How right does Salesforce get AI?

by Thomas Wieberneit | Sep 12, 2023 | Analysis, Blog

The News Dreamforce 2023 has started. It is the first post-Covid physical Dreamforce. The event has more than 40,000 participants from all over the world, which is almost small, considering past events. As usual, Dreamforce was opened by a keynote that was accompanied...

Salesforce lets the Genie out of the bottle!

by Thomas Wieberneit | Jun 23, 2023 | Analysis, Blog

The news During the Salesforce AI Day on June 12 as well as the Salesforce AI Industry Analyst Forum on June 20, Salesforce provided a lot of interesting information on how the company addresses the challenge – or should I say problem – of trust into artificial...

Zoho – How a technology company reimagines business software

by Thomas Wieberneit | May 11, 2023 | Analysis, Blog

The News  On May 4, 2023, Zoho held its Zoholics conference in Austin, TX which included a media and analyst track in addition to the customer track. After all, Zoholics is a customer event. During this event, about 80 participants of the former track had ample...

Three CX predictions and how to get some value from them

by Thomas Wieberneit | Jan 13, 2023 | Blog

At the end of a year and the beginning of the following year all kinds of research organizations and pundits make their predictions. So could I but then, this year I choose to have a look at some predictions and comment on them. After all, there are predictions for...