thomas.wieberneit@aheadcrm.co.nz
Together, Zoom and Five9 shape a new market

Together, Zoom and Five9 shape a new market

The News On July 18, 2021, Zoom Video Communications, Inc. announced the acquisition of Five9, Inc. in an all-shares transaction. The transaction values Five9 at around $14.7 billion. According to the press release “the acquisition is expected to help enhance Zoom’s presence with enterprise customers and allow it to accelerate its long-term growth opportunity by adding the $24 billion contact center market.” According to Eric S. Yuan, CEO and founder of Zoom, the company is “continuously looking for ways to enhance our platform, and the addition of Five9 is a natural fit that will deliver even more happiness and value to our customers”. He continues with “enterprises communicate with their customers primarily through the contact center, and we believe this acquisition creates a leading customer engagement platform that will help redefine how companies of all sizes connect with their customers”. Rowan Trollope, CEO of Five9 adds that “businesses spend significant resources annually on their contact centers, but still struggle to deliver a seamless experience for their customers”. Trollope will become a president of Zoom and continue as CEO of Five9. Zoom expects the acquisition of Five9 to be “complementary to the growing popularity of its Zoom Phone offering […] The combination of both firms also offers both companies significant cross-selling opportunities to each other’s respective customer bases”. As especially Rowan Trollope emphasizes upon repeatedly in the acquisition briefing, this acquisition is about accelerating growth by combining the respective assets, software as well as customers. The bigger picture The trend towards call centers in the cloud has been there before and it has been amplified with the Covid pandemic. Connecting...
Salesforce in Acquistion Talks with Slack – Good News or not?

Salesforce in Acquistion Talks with Slack – Good News or not?

The News Today various media outlets broke the news that Salesforce is in advanced talks with Slack Technologies about a possible acquisition. The news had two effects: Slack stock went up nearly 40 per cent during trading hours while Salesforce stock loses out by 5 percent, which basically says that Salesforce investors are not so convinced about this acquisition being a good thing, whereas Slack investors clearly are. Slack and Salesforce share an integration, which is listed on appexchange since 2019. There have been speculations on Slack being a good target for Salesforce that date back till August 2016, basically ever since the integration between Salesforce and Slack got announced. The Bigger Picture There are several aspects to this news. Salesforce already has Chatter, a tool that often gets negative feedback. The company also owns Quip, which is essentially a solution for the collaborative creation of documents and spreadsheets. And Salesforce has created work.com, as a solution to increase business resiliency and to improve collaborative work. On a larger scale, and accelerated by the Covid crisis, the need for fast and efficient communication and collaboration of distributed work forces and their customers, using various means of communication is there. Actually, it has been there for quite some time, as the emergence of solutions from Slack to Teams, Zoom, etc. proves. E-mail is still very important, but only a part of this communication, which includes near instant chat, voice and video communications as well as collaborative work on documents – inside and outside an organization. Another part is, that this communication needs to be tied to business processes and enable...
Why the Phone is Dead – And How to Accommodate for It

Why the Phone is Dead – And How to Accommodate for It

As our (digital) lives circle more and more around mobility, and consequently the mobile phone, the questions around communication-, and in particular around service- and support channels become more interesting by the day. Facebook triggered what can be dubbed a little revolution when opening its messaging platform for chatbots in 2016; meanwhile even Skype offers chatbot support. It is safe to say that chatbots have been one of the main technology trends in 2016. Slack, originally released only mid of 2013, has become one of the main collaboration- and communications platforms. Artificial Intelligence and machine learning in various flavors and strengths have become part of many business applications throughout business’s value chains. And the combination of conversational user interfaces and AI/machine learning has the potential of changing the way people interact with businesses (and data, for what it is worth in this context). Facebook, Google, Amazon, Apple, Microsoft, to name only the big players, offer voice driven digital assistants, which already now provide a hint of new engagement models between customers and companies. Intelligent, conversational systems are what we are about to see, first predominantly using chat-like user interfaces, then also merging voice into the mix, first to cover isolated situations, then increasingly for more complicated ones. Some Data Points Business Insider reported in September that the usage of chat apps has surpassed the usage of social media, measured in monthly active users. Additionally, Google found already in 2014 that 59 per cent of smartphone owners globally install games within a week of getting the phones, which is a higher percentage than any other type of app. On the...