Experience requires Engagement – Are Companies Prepared?

by Thomas Wieberneit | May 4, 2017 | Blog

Today’s businesses are in a difficult situation. Their customers demand more experience and contextually relevant engagements than they are equipped to deliver. This places them on a difficult trail that they need to navigate in order to be and stay successful. Their...

CRM evolution 2017 – Customer Experience via AI

by Thomas Wieberneit | Apr 28, 2017 | Blog

Just on may way back from CRM evolution 2017 it is time for a little recap. The conference, once more chaired by CRM Grandmaster Paul Greenberg, was again co-located with sister conferences Customer Service Experience and Speechtek. Why there is a separate – and...

DRU Assist – A Customer Experience

by Thomas Wieberneit | Mar 30, 2017 | Blog

A few weeks ago Domino’s Pizza announced that they introduced conversational AI capabilities in their ordering process to enhance the customer experience. DRU Assist, a Virtual Assistant that is powered by Nuance Technology’s Nina Intelligent Virtual Assistant...

Apple Pay holds Banks in Stranglehold! Really? Poor Banks

by Thomas Wieberneit | Feb 15, 2017 | Blog

In the past days two interesting articles around banks and banking innovation found their ways into my browser. One by Knowledge@Wharton on “How Banks Can Keep Up With Digital Disruptors” and the second one by Mobile Commerce Daily on “How four Australian banks are...

Marketing owns the Customer Data! Does it?

by Thomas Wieberneit | Feb 14, 2017 | Blog

The customer, the elusive entity that every business is about – or at least should be about. The customer gets targeted, marketed to, sold to, serviced, analysed, shall have a positive customer experience, and sometimes even is made happy. The ‘customer’ as an entity...