by twieberneit | Mar 9, 2021 | Blog, CRMKonvos |
As a consequence of an organizational stuff up we had a CRMKonvo that was even better than could be expected in our wildest dreams. Our guests Sheryl Kingstone of 451 Research and Laurie McCabe of the SMB Group have a lot of data and insight to share about data driven experiences and what the digital maturity of companies small and large actually is. Do we talk digital transformation or just digitalization – even only digitization? Will, whatever changes towards digital communication and collaboration stay? Will it change back to what it was? Something in between? Sheryl and Laurie have some very interesting data points and observations on these topics. Two strong and renowned analysts – leading experts in their field – with different company focus and different approaches offer significant insight for us. Great stuff....
by twieberneit | Dec 29, 2020 | Blog |
Since about February or March of Anno Domini 2020 we regularly hear about how the Covid crisis is driving “digital transformation”. You now might ask yourself why I put this term into quotes. Bear with me for a minute, it’ll be explained … For sure, this crisis is forcing many a company into enabling its employees to work remotely. It also forced some companies to at least temporarily close physical doors as supply chains and/or delivery of products and services are severely inhibited or even broken. We also see a lot of companies implement interesting hybrid strategies that bring what we thought of being decidedly offline experiences into the online world. A good example for this trend are wineries that lost an important lead generation and sales channel with their temporary inability to host wine tastings in their cellars. Till now the opinion was that nothing can beat the experience of being down there in a wine cellar, surrounded by barrels of ageing wine, musty air, like-minded people and a connoisseur that explains the wines, their provenance and their characteristics. Still, some of them have transformed the experience they deliver during wine tastings into a combination of offline and online experience. Wine gets selected by the customers, an appointment for the tasting is made, and the wine is wrapped into some nice packaging, along with some information, and sent to the customer. The tasting itself then is supported by platforms such as Virtual Wine Tasting, Tasting Room, or Cheerswithme. The experience might not be the same as at the winery, and it shouldn’t. Instead, it offers something that a...
