CRMKonvos – Raj Balasundaram on AI in Marketing and more

by Thomas Wieberneit | Nov 6, 2020 | Blog, CRMKonvos

It was a Tuesday again. This time Ralf Korb and I greeted Raj Balasundaram, Senior Vice President of AI at Emarsys as our guest – and had a second one, but more on this special appearance below. Of course we were interested in both sides,...

CRMKonvos – Bob Stutz and Esteban Kolsky of SAP are talking straight

by Thomas Wieberneit | Oct 26, 2020 | Blog, CRMKonvos

In this episode Ralf Korb, Marshall Lager and I had two very special guests: Bob Stutz, president of SAP’s CX group, who shapes the CRM industry for more than 20 years now and Esteban Kolsky, former analyst, both independently...

SAP throws the CX Glove

by Thomas Wieberneit | Oct 25, 2020 | Analysis, Blog

It has been an intense 2 weeks. The CX or CRM or however you want to call it market got a serious makeover. After a long time without a tangible strategy, SAP announced a lot of things, starting with the intended acquisition of Emarsys, followed by an announcement...

CRMKonvos #17 – Entering The Dark Side of the Cloud

by Thomas Wieberneit | Oct 8, 2020 | Blog, CRMKonvos

#CRMKonvos #17 – The dark side of the Cloud – danger, hope, liability, subscription, privacy … are they all gone? Quo vadis on premise and managed services? We are looking at the dark side of the cloud, its effects, chances and possibilities. We are...

SAP to acquire Emarsys in an aggressive move

by Thomas Wieberneit | Oct 6, 2020 | Analysis, Blog

The News On October 1st, 2020 SAP announced its intent to acquire Emarsys, a leader in the personalization area and omnichannel customer engagement management specialist. The transaction is expected to be completed in Q2/2020 and still subject to regulatory approval....