thomas.wieberneit@aheadcrm.co.nz
SugarCRM and sales-i reimagine sales intelligence in a sweet move

SugarCRM and sales-i reimagine sales intelligence in a sweet move

The news Today, May 22 2024, SugarCRM and sales-i announced the acquisition of sales-i by SugarCRM. sales-i is leading provider of a revenue intelligence solution that helps businesses maximize their revenue and profitability. It targets at making sales professionals more efficient and effective by providing actionable insight into every customer, product and sale. The acquisition comes nearly a year after Sugar announced a partnership with sales-i to improve business-to-business (B2B) sales performance by delivering AI-powered revenue intelligence that leverages the data of a business’s enterprise resource planning (ERP) system and CRM. This combination provides businesses with actionable insights that improve sales, marketing, service and support, resulting in greater revenue and higher levels of retention. You can read the full announcement here. The combination of SugarCRM and sales-i combines the detailed transactional data residing in ERP systems with the rich sales data in SugarCRM. According to the release information, his shall create an intelligent data hub enabling customers to successfully execute impactful sales strategies to improv revenue, maximize profitability and increase customer satisfaction. In this combination, sales-i delivers the revenue intelligence, while SugarCRM delivers the CRM data; both of which are needed for a better sales enablement. Together, SugarCRM and sales-i intend to deliver the most innovative intelligent account management solution in the marketplace by utilizing leading edge sales enablement technologies provided by both companies and the rich revenue intelligence capabilities provided by sales-i. The bigger picture The market for CRM and CX solutions is crowded while only few vendors enjoy significant mindshare. And what is more, both terms, CRM and CX, get increasingly fuzzy as many vendors use them...
How to enable Sales Operations

How to enable Sales Operations

This CRMKonvo was supposed to be with Thomas Verly, a highly experienced Sales- and IT leader. We wanted to learn from his experience how to enable sales operations. What is important, what to measure? Do you really need a CPQ system? Unluckily he could not participate due to the heavy snow storm in Texas that caused major disruption. The good news is that Thomas and his family are safe Now, the CRMKonvos team has more than 70 years of CRM experience. We are coming from very different angles. So, we decided to tackle the topic, making some good points. Enjoy this episode and look forward to another one with Thomas Verly. Coming...
CRM evolution 2019 – A Recap

CRM evolution 2019 – A Recap

CRM evolution 2019 just ended. It has again been a highly interesting two and a half days filled with interesting presentations and discussions. A big thank you go to the organizers and the chairs. It has also been the first time that the venerable Brent Leary chaired it, stepping into the big footprint that Paul Greenberg has left. Unsurprisingly, Brent did very well. Of course, Paul, being Paul, was still there as a speaker with an engaging presentation, concentrating on what he calls the commonwealth of self-interest, on how to be highly successful because of applying an outside-in view. CRM evolution is part of a group event of related conferences that all happen at the same time. This year, in addition to Smart Customer Service and Speechtek, there was a dedicated event focusing on DigitalExperience. This acknowledges how important this topic, that actually touches all the other topics, has become in the past years. It also raises the question again why these four events are marketed as different events. With the possible exception of Speechtek all topics are related enough to be warranted as facets of the same. And they are, in my eyes. I do not know, how the chairs do it, but they continue to attract a number of high caliber speakers, starting off with Jarno Duursma as the main keynoter of day one, followed by a very knowledgeable Barton Goldenberg on day two. While Jarno focused on AI, which is arguably the most exciting topic these days, Barton showcased how to actually get CX profitably done using a community scenario. This breadth explains a good part...