The Clash of Titans – The Great 2021 Players

The Clash of Titans – The Great 2021 Players

The year 2021 comes to an end. More than three years have gone by since the last look at the Clash of Titans, an analysis of how the then big 4.5: Microsoft, Oracle, Salesforce, SAP, and Adobe – along with some other players, are shaping the greater CRM and CX arena....
You are a platform player? How to not be doomed!

You are a platform player? How to not be doomed!

These days every significant software vendor and some others, too, is positioning itself as a CX- and/or a platform player. By now, it is well known, what it means to be a platform player, and this is also not the main topic of this post. Just as much: In order...