SAP takes Qualtrics public – Surprise, Surprise

by Thomas Wieberneit | Jul 28, 2020 | Analysis, Blog

The News On July 26, 2020, not two years after announcing the acquisition of Qualtrics, SAP announced its intent to take Qualtrics public. The timeline is yet to be communicated. What the press release basically says is that SAP’s cloud growth, including Qualtics was...

Quo Vadis SAP?

by Thomas Wieberneit | Jul 1, 2020 | Analysis, Blog

For quite some time the SAP CX community asks itself where SAP is going, or more precisely, which direction its Customer Experience portfolio is taking. This is a worrisome question, particularly as the larger CRM market is estimated to be the biggest segment of the...

Is SAP serious about CX? You bet, and here’s why

by Thomas Wieberneit | Oct 23, 2019 | Analysis, Blog

The News SAP flexes its muscles. Bob Stutz returns to SAP as the new president of the CX group. In this role he becomes the successor of Alex Atzberger who held this role since January 2018, himself succeeding Carsten Thoma. In his new role Bob will report directly to...

S/4 vs. C/4 – Is SAP finally getting CRM right?

by Thomas Wieberneit | Oct 12, 2019 | Analysis, Blog

It has been a while since I last mused about things S/4HANA and C/4HANA (or Customer Experience Suite) at SAP. So, it is time to have a look at what happened since. Last year I concluded that “the differentiation between the old world transactional systems and the...

CRM evolution 2019 – A Recap

by Thomas Wieberneit | May 3, 2019 | Analysis, Blog

CRM evolution 2019 just ended. It has again been a highly interesting two and a half days filled with interesting presentations and discussions. A big thank you go to the organizers and the chairs. It has also been the first time that the venerable Brent Leary chaired...