Salesforce News on different Topics – But Hey, are they really different?

by Thomas Wieberneit | Nov 14, 2019 | Analysis, Blog

The News In the past month, Salesforce made announcements around some interesting topics. First, beginning of October, the company introduced Einstein’s Guide to AI Use Cases, a web tool that is targeted at helping businesses identify viable use cases and provide some...

Is SAP serious about CX? You bet, and here’s why

by Thomas Wieberneit | Oct 23, 2019 | Analysis, Blog

The News SAP flexes its muscles. Bob Stutz returns to SAP as the new president of the CX group. In this role he becomes the successor of Alex Atzberger who held this role since January 2018, himself succeeding Carsten Thoma. In his new role Bob will report directly to...

S/4 vs. C/4 – Is SAP finally getting CRM right?

by Thomas Wieberneit | Oct 12, 2019 | Analysis, Blog

It has been a while since I last mused about things S/4HANA and C/4HANA (or Customer Experience Suite) at SAP. So, it is time to have a look at what happened since. Last year I concluded that “the differentiation between the old world transactional systems and the...

SugarCRM – A Vendor getting its mojo back?

by Thomas Wieberneit | Sep 21, 2019 | Analysis, Blog

Anno Domini 2019 SugarCRM seems to be on its way to getting its mojo back. I remember Sugar as a well renowned brand in the sales force automation arena with roots in the open source community. If memory serves right, the company lost a lot of momentum when switching...

The Demo, the 7P of Planning, and Customer Experience

by Thomas Wieberneit | Sep 7, 2019 | Blog

Being a consultant being called into or asked to do a product demo is inevitable. A demo is one of the most powerful tools that product/solution vendors and their partners have in their arsenal to convince prospects. The demo is a key part of the customer journey that...