Salesforce goes SMB – again

by Thomas Wieberneit | Jul 29, 2019 | Analysis, Blog

The News Last week, on July 24, 2019 Salesforce announced adding conversation channels to its Salesforce Essentials offering with the goal of giving small businesses more personalized ways to interact with their customers. As usual, you can read the press release...

CRM is 30 and Salespersons still hate it

by Thomas Wieberneit | Jul 7, 2019 | Blog

We are now almost fourty years after the first CRM tools were introduced, initially as helpers for the sales force, but then with an ever increasing scope. We have seen ‘CRM’ systems start as point solutions that morphed into suites – and back to what is called...

From Personalization to Customer Experience

by Thomas Wieberneit | Jun 6, 2019 | Blog

As it is the case for most of my colleagues I regularly get pitched by businesses about customer experience news that they want to talk about and that normally are pretty interesting. So, also a few days ago, when I got pitched by AR relations of a major European bank...

Nimble Goes Blue

by Thomas Wieberneit | May 28, 2019 | Analysis, Blog

The future of Nimble is blue – Azure blue. The News This is not about the colour of hope (which is blue, at least, if you are a German, like me), but about the long pending final migration of Nimble to Azure. The company announced on May 22 that it has successfully...

How to Thrive in the Age of the Customer

by Thomas Wieberneit | Apr 28, 2019 | Blog

Returning from an interesting SAP Now event in Berlin with a strong attendee focus on customer experience is the perfect opportunity to start thinking about how to thrive as a company in the age of the customer. Being busy with and at our own valantic booth and an...