thomas.wieberneit@aheadcrm.co.nz
Outlaw Spirit – Lessons from The Zoho Analyst Day 2021

Outlaw Spirit – Lessons from The Zoho Analyst Day 2021

The 2021 Zoho analyst day certainly was different. Different not only because it was not an offline but an online event but in the way it was prepared and conducted. Apparently, the team around Sandra Lo has taken up quite some lessons that other events had to learn, too. This is kind of the advantage one has not being the first one in a season. But this was only one part of it. The second part is that the whole event was run using Zoho software, in particular Zoho Backstage and Zoho Meeting. Overall, there have been some 150 attendees with what I assume, very different levels of knowledge about Zoho. The event In contrast to most other analyst events, this one required actual preparation, as product and roadmap topics have been sent out beforehand for self-study – and were kind of “required reading”. Going through all videos at least once was an exercise that lasted more than five hours. The event itself was split into two days of two and a half hours each, covering topics from corporate responsibility via status up to roadmap topics. Day one started with a corporate presentation, the past 25 years and a view into the next 25 years, based upon CEO Sridhar Vembu’s vision and the partly interrelated themes that he sees (and builds his company around): De-Layering the tech stack, which means that within the tech stack from chip level to business solutions that a company operates, less vendors will be neededExtreme financial bubbles that we have seen and will continue to seeThe emergence of self-reliant regional economies and the regionalization...
How to create great virtual events

How to create great virtual events

This time, the CRMKonvos gang had a long and good chat with Jon Reed, co-founder of diginomica, one of the premier media outlets that serve the information needs of enterprise leaders in a digital era. Together, we have attended a good number of virtual events, which led to different experiences. Jon has written about virtual and hybrid events, we have our opinions. So what is better than having a frank discussion on what to do, what not, how to measure, what to measure. Of course, this easily touches the hot topic of personalization, and then AI driven personalization and AI in general. A long and very good conversation with one of the most influential thought leaders. Enjoy, as it is highly...