Nimble strengthens its ability to be where the user is

by Thomas Wieberneit | Jul 1, 2021 | Analysis, Blog |

I haven’t written much about Nimble recently; actually I haven’t written too much about anything lately. Now it is time to have a look into some interesting news that hit my desktop. The News On June 30, 2021, Nimble announced an integration with Microsoft Teams to streamline workspace collaboration. The integration offers Nimble users to prepare meetings and provides the tools to help getting information on meeting participants from their contact records, the ability to take notes that will be synched to Nimble as well as the ability to send trackable follow-up emails. The capability will be delivered via an add-in to MS Teams. For your convenience, the press release is also copied below. Nimble Integrates with Microsoft Teams to Power Virtual Business Meeting Engagements Nimble Offers Microsoft Teams Add-in to Help Teams Thrive in The Hybrid Workspace SANTA MONICA, Calif. — June 30, 2021 — Nimble, the simple CRM for Microsoft 365 and Google Workspace teams, announced today that they have integrated with Microsoft Teams to give teams a shared view of every customer, and to streamline collaboration between teams. Improve Collaboration and Build Better Customer Relationships Customer data is the most important asset for every organization. The success of every customer relationship management application lies in the data accuracy. Business owners and professionals rely on Nimble to offer a 360 view into the relationships with their customers. Integrating with collaboration applications and seamless synchronization of information and the history of conversations is crucial to improving customer relationships and team productivity. “Our customers rely on Microsoft Teams to work effectively across their organizations and to build and nurture...

Platform Partners: A Question of Trust

by Marshall Lager | Jun 1, 2021 | Blog, Sponsored |

The enterprise software world is one where few, if any, companies can stand alone. Cloud computing has greatly increased the availability and usability of business applications. However, no vendor can claim to supply a complete homegrown solution. The SaaS world is one of partnerships. Partnerships are best when all the partners are trustworthy.Business software customers still need to pick a brand and stick with it for a while. That brand—the platform—represents a serious investment of time and trust. Sure, you own your data, and changing platforms is supposed to be easy. But ask anybody who’s done it whether they would want to do so again next year.Platform customers have to weigh more than just the price and features of each platform provider. They must also consider what the future holds for that platform and its partners. None of the big platforms are likely to disappear or merge anytime soon, but their fates and fortunes are not constant. They also have histories and reputations. Increasingly, they have prominent social and/or political stances as well. Those issues matter enough to some business owners and investors to affect their decisions. There are also simpler matters, like whether the customer likes the feel of the software environment, or has concerns about possible changes. Can I Trust You? In the end, these decisions boil down to variations on a single question: “Can I trust you with my business?” Contracts and commercial laws deal with businesses that act in bad faith; this is more about responsibility, reliability, and safety. Examples: Will you continue to support the applications I use?Is my data secure?Do you have good...

How to avoid the CRM crisis

by Thomas Wieberneit | May 18, 2021 | Blog, CRMKonvos, Sponsored |

Customer relationships are on the cusp of a crisis, are they? And if this observation is correct, what can we do to avoid the crisis, or even get out of it in case we happen to have taken the step over the precipice? In this CRMKonvo – sponsored by SugarCRM – amongst other things, we talk about the results of the 2021 CRM and sales impact report. Core questions are what has a positive, or negative, impact on sales performance or customer loyalty. The report covers insight gained by 1,000 sales pros.  We are discussing with Frank Tjaben, who moved on to sales after having gained considerable experience in various different roles in call centers and other types of organizations. Frank now uses his experience on the other side of the force and has a lot of interesting stories to tell about how a CRM helps or does not help, depending on its implementation. This CRMKonvo is in German language (the report is available in German and English language and definitely worthwhile having a look at)....

How to make CRM users happy

by Thomas Wieberneit | May 12, 2021 | Blog, CRMKonvos |

In this very vivid CRMKonvo we talked with Martin Schneider, head of corporate strategy at SugarCRM about why CRM systems still do not make their users happy. I mean, from its very beginnings, it is almost 40 years into the history of CRM. And. CRM. Systems. still. do. not. make. their. users. happy. What are the culprits? What are possible remedies? Listen to some CRM dinosaurs who discuss their learnings through the years and how market and demands have changed since the early days. As a bonus: Learn what custom motorcycles have to do with customer experience....

The history and trajectory of CRM – an expert view

by Thomas Wieberneit | Apr 20, 2021 | Blog, CRMKonvos |

CRM, in various incarnations, has been around since the 90s. If one counts in contact managers like Goldmine, then we are actually talking about the 80s. Some consider it a strategy, but whether it is or not, is a discussion that has been closed long ago. Still, there is a lot going on. And I mean a LOT. So, it is time to talk to someone who accompanies the industry since it was immature, someone who also contributed to shaping the industry and some of the solutions around. So, we reached out to Volker Hildebrandt. Volker is a fountain of information about where it comes from and where it is heading to. So, if you are interested in the current state of affairs and in the trajectory that the industry is likely to take, then listen in. You will not regret...