How to avoid the CRM crisis

by Thomas Wieberneit | May 18, 2021 | Blog, CRMKonvos, Sponsored

Customer relationships are on the cusp of a crisis, are they? And if this observation is correct, what can we do to avoid the crisis, or even get out of it in case we happen to have taken the step over the precipice? In this CRMKonvo – sponsored by SugarCRM...

How to make CRM users happy

by Thomas Wieberneit | May 12, 2021 | Blog, CRMKonvos

In this very vivid CRMKonvo we talked with Martin Schneider, head of corporate strategy at SugarCRM about why CRM systems still do not make their users happy. I mean, from its very beginnings, it is almost 40 years into the history of CRM. And. CRM. Systems. still....

The history and trajectory of CRM – an expert view

by Thomas Wieberneit | Apr 20, 2021 | Blog, CRMKonvos

CRM, in various incarnations, has been around since the 90s. If one counts in contact managers like Goldmine, then we are actually talking about the 80s. Some consider it a strategy, but whether it is or not, is a discussion that has been closed long ago. Still, there...

Only Is a Great Word For B2B Customer Focus

by Marshall Lager | Apr 7, 2021 | Blog, Guest Post, Sponsored

This post is a guest piece from Richard Rosen, CEO and founder of Fastcall, a Salesforce CTI vendor and one of my clients. I was talking with Rich about customer focus for focused businesses in a crowded market, and our talk drifted into how limits aren’t a bad...

CRM for SMB. The way it needs to be

by Thomas Wieberneit | Mar 22, 2021 | Blog, CRMKonvos

Now this title is not a case of do a rhyme or get bitten but actually summarizes the topic pretty well. The CRMKonvos team had a long and good discussion with John Paterson, CEO of Really Simple Systems about the needs and wants of a CRM for SMBs. Are the requirements...