thomas.wieberneit@aheadcrm.co.nz
Microsoft Layoffs: Profits, CEOs, and a Culture of Fear?

Microsoft Layoffs: Profits, CEOs, and a Culture of Fear?

This will be a rant, but a rant with roots in the belief that employee experience fosters customer experience. As it should be well-known by now, Microsoft fired around 9,000 employees in July, after doing some smaller layoff rounds already in 2025, totaling more than 15,000 employees according to the TechCrunch comprehensive list of 2025 tech layoffs. This continues a trend from 2023 and 2024. Now, I get it. Companies need to be and stay profitable, reorganize and, if needed, lay off employees. As such, there is nothing wrong with this. Where things start to get wrong is when at the same time two other things can be observed: strong and successful growth in revenues as well as profits, and very generous payments to the C-suite. Microsoft is immensely successful. For a long time now, we see record revenue and profits every quarter, which means strong growth. Looking at the most recent Q4/25 numbers, this is poised to continue and made Microsoft the second $4 trillion company after Nvidia.   Consequently, Satya Nadella as the company CEO, receives an enormous total compensation ($ 79.1M in 2024). To compare this number, the average total compensation of a Microsoft employee is $220k with a median compensation of around $192k. This is a factor of 400. And no, this is not me being jealous. Microsoft’s written down corporate values are respect, integrity, and accountability. What triggered this text is the dissonance between all this that is also evident in Satya Nadella’s mail to the employees titled “Recommitting to our why, what, and how” that got published on the corporate blog on July...
Agentforce 2.0 – Champ or Chump?

Agentforce 2.0 – Champ or Chump?

The News On December 17, 2024, Salesforce announced Agentforce 2.0 after introducing Agentforce 1.0 during the company’s Dreamforce event. With it, it repositions Agentforce as a “Digital Labor Platform” that is capable of supplying businesses with an infinite workforce. This way, they shall be able to address internal challenges like labor shortages, fixed capacity, stalled productivity, or burnout. In addition, they increase their ability to work with increasing customer demands like no patience, their wish for personalization and empathy and with a knowledgeable expert, etc. “Agentforce 2.0 is the newest version of Agentforce and the first digital labor platform for enterprises — a complete AI system for augmenting teams with trusted, autonomous AI agents in the flow of work. This new release introduces a new library of pre-built skills and workflow integrations for rapid customization, the ability to deploy AI agents in Slack, and advancements in agentic reasoning and retrieval augmented generation (RAG) – enabling teams to scale their workforce with a custom Agentforce capable of handling complex, multi-step tasks with even more precision and accuracy.” Agentforce 2.0 comes with a library of prebuilt skills, which are jobs that digital agents can perform. These skills do not only cover Salesforce software but also cover partner software and, with the help of Mulesoft, any other system. The agent builder, that is part of Agentforce 2.0 enables the building of new agents/skills using natural language. New agents can be built using the skill library or custom logic. Agentforce 2.0 is live and will get additional capabilities throughout Q1/2025. The Bigger Picture AI has hit an inflection point. We came from rule-based...
SAP acquires WalkMe – a snap analysis

SAP acquires WalkMe – a snap analysis

The News On June 5, 2024, SAP announced that it entered into a definitive agreement to acquire WalkMe. Walkme is a leader in the digital adoption platform (DAP) market. DAPs are about the elimination of digital friction from workflows to turn the business application tech stack into a competitive advantage. You can read the complete announcement here. WalkMe’s solutions help organizations navigate constant technology change by providing users with advanced guidance and automation features that enable them to execute workflows seamlessly across any number of applications. This results in higher adoption of the underlying application and as such drives value realization. By combining WalkMe with SAP’s earlier acquisitions Signavio and LeanIX, SAP intends to complement its business transformation management portfolio to better help customers through their transformation journeys. According to the press release, WalkMe helps organizations boost enterprise productivity and lower risk by enabling consistent, effective and efficient use of software and the workflows it enables. Its DAP works on top of an organization’s application landscape, detects where people encounter friction and provides the tailored support and automation they need to complete the job to be done, right in the flow of work, across any application. Importantly, WalkMe will continue to fully support non-SAP applications. “Applications, processes, data and people are the four key elements of a successful business transformation,” said Christian Klein, CEO and member of the Executive Board of SAP SE. “By acquiring WalkMe, we are doubling down on the support we provide our end users, helping them to quickly adopt new solutions and features to get the maximum value out of their IT investments.” The acquisition...
How Zendesk builds the future of AI-powered service

How Zendesk builds the future of AI-powered service

The News On April 15 to April 18, 2024, Zendesk held its annual Relate event, including a half day analyst track on April 15. The event was attended by around 1,600 customers, partners and analysts. It was about Zendesk’s strategy, which revolves around – no surprise here – AI to deliver better customer experiences. As part of this strategy, Zendesk also made clear how the past twelve month’s acquisitions of Klaus, Ultimate, and tymeshift get integrated into Zendesk’s customer service offerings, enriching and rounding them off. The company is betting big on AI, working on the assumption that interaction volumes between customers and companies are continuing to increase very fast. As a conclusion of this, service needs to become AI driven to accommodate this scale. Secondly, Zendesk sees AI as the technology underlying the necessary high degree of personalization. Together, this is estimated to increase the market size available to CX solutions that automate CX labor tremendously. At the event, Zendesk had three key announcements. They were AI agents to improve self service solutions, a copilot that helps agents solve incoming tickets faster and provides insight to further optimize the service and a workforce engagement solution that helps improve the productivity of digital and human agents as well as the quality of conversations. Behind all this lies the recognition that customer service is very much conversational. Customers and partners that I talked with had a keen interest in learning more about AI use cases. Many of them had started to use AI but estimated themselves still in early stages.  The bigger picture The customer service software market has become...
What the heck is customer experience?

What the heck is customer experience?

What the heck is customer experience, and who is responsible for it? These are two very good questions, for which I, myself, have some very distinct answers. Let’s start with them, before I dive deeper into that topic with Praval Singh, VP Marketing for Customer Experience at Zoho, who – naturally – has some good answers, too. You prefer the original? Of course, you can watch the complete conversation, too. Praval Singh of Zoho talks customer experience Here it goes. Re customer experience, I am with Paul Greenberg and Bruce Temkin, who some years ago defined customer experience. Paul defines customer experience as “how the customer feels about a company over time” while Temkin defines it as “the perception that customers have of their interactions with an organization”. Either does it for me. It is the customer’s perception. This makes it quite easy to answer the second question. Who is responsible? Answer: The customer! Why? Because the organization cannot control how I perceive my interactions because it simply doesn’t know enough about my current context, aka situation, at any given time. Organizations regularly do not know enough about my cultural background, my current situation, or my current mood. What they can do, is taking an educated guess, based upon whatever data and algorithm or AI they have at hand. What the organization can control to some extent, is their half of an engagement. This means that the best intended engagements can result in unintended and undesired perceptions. Customer experience is a function of the customer’s experiences, the expectations towards a brand/product/company and the customer’s mood at the time of...