How SugarCRM is setting out to become a Titan

by Thomas Wieberneit | Nov 8, 2021 | Analysis, Blog, CRMKonvos

The news On November 2, 2021, SugarCRM held an analyst summit to share what is going on at the company and to get some candid feedback of the participants. As usual for this type of event, there is quite some information that is still under NDA, so I will be able to...

With Oracle Fusion Marketing into the Future of CRM?

by Thomas Wieberneit | Sep 25, 2021 | Analysis, Blog

The News On September 20, 2021 Oracle announced during an Oracle Live event named “The future of CRM” Oracle Fusion Marketing, which is not the same as Oracle Marketing. According to Rob Tarkoff, EVP and GM Oracle Advertising and Customer...

The history and trajectory of CRM – an expert view

by Thomas Wieberneit | Apr 20, 2021 | Blog, CRMKonvos

CRM, in various incarnations, has been around since the 90s. If one counts in contact managers like Goldmine, then we are actually talking about the 80s. Some consider it a strategy, but whether it is or not, is a discussion that has been closed long ago. Still, there...

How to do marketing from a strategic point of view

by Thomas Wieberneit | Mar 30, 2021 | Blog, CRMKonvos

The CRMKonvos gang had the immense pleasure to chat with Ginger Conlon, CRM Playaz alumna and freshly minted Thought Leadership Director at Genesys. Throughout her career, Ginger has seen and and gained more than a little marketing experience, looking more at the...

CRMKonvos – Raj Balasundaram on AI in Marketing and more

by Thomas Wieberneit | Nov 6, 2020 | Blog, CRMKonvos

It was a Tuesday again. This time Ralf Korb and I greeted Raj Balasundaram, Senior Vice President of AI at Emarsys as our guest – and had a second one, but more on this special appearance below. Of course we were interested in both sides,...