The AI Content Trap: Multiplying Mediocrity at Scale

by Thomas Wieberneit | May 6, 2026 | Blog, CRMKonvos

The AI Content Trap: Multiplying Mediocrity at Scale Marketing has always suffered from a volume addiction; however, the advent of generative AI has turned a bad habit into a terminal condition. In the recent discussion with Volker Hildebrand in our CRMKonvo, we...

Nimble goes Marketing

by Thomas Wieberneit | Apr 7, 2025 | Analysis, Blog

The news On April 3, 2025, Nimble introduced e-mail marketing capabilities including a template editor to power scalable campaigns and outreach. This new capability empowers businesses to send unlimited, HTML-powered, and trackable emails, enabling large-scale...

Social media is dead – long live social media

by Thomas Wieberneit | Jan 20, 2023 | Blog

Rest in peace, Social Media! Yes, I know, you have been pronounced dead numerous times already, and that as early as 2011 by the Sillicon Valley Watcher, if not earlier. You lived on. Still, now you really need to admit that you are a dead thing walking. You had a...

How to make Hyperpersonalization work

by Thomas Wieberneit | Jul 15, 2022 | Blog, Sponsored

One of the most overused buzzwords these days is „hyperpersonalization“. But, apart from the hyperbole around it – pun definitely intended – there are a lot of questions around this term, starting from, what is it? What is the purpose? Does it work at all? Does it...

Zoho Marketing Plus – How to Change the Marketing Game

by Thomas Wieberneit | May 11, 2022 | Analysis, Blog

 The News On May 10, 2022, Zoho released Zoho Marketing Plus, its suite of marketing solutions. You can read the complete press release here. The suite combines multiple Zoho applications including Campaigns, Social, Webinar, Analytics, Marketing Automation,...