thomas.wieberneit@aheadcrm.co.nz
The Sovereign Cloud Illusion: Political Fig Leaf or Just Good PR?

The Sovereign Cloud Illusion: Political Fig Leaf or Just Good PR?

The enterprise software market is currently intoxicated by a brand-new buzzword cocktail. If you walk the halls of any major European tech conference today, you will inevitably be assaulted by phrases like “data sovereignty” and “sovereign cloud.” Software vendors are practically falling over themselves to announce their compliance with the impending EU AI Act. We are led to believe that a magical new era of localized, ultra-secure computing has arrived. Do not let the marketing brochures fool you. A closer inspection of these architectural marvels reveals that vendor stock prices are the only things reaching the cloud faster than your unsecured customer data. The recent CRMKonvo discussion with Christian Knoll, CEO of Spice CRM, highlighted a glaring disconnect between the political theater of data sovereignty and the concrete reality of enterprise architecture. The narrative being pushed by the major hyperscalers is masterful. They propose that establishing a data center on European soil instantly absolves an organization of all compliance sins. This is a dangerous oversimplification that fundamentally misunderstands how modern CRM and CDP systems function. TL;DR If you want to watch the full CRMKonvo, please go ahead here (optimized for smartphones) or here (optimized for tablets/computers). Else, be my guest and continue to read. Or do both … The American Elephant in the Brandenburg Data Center Let us address the most prominent piece of vendor fiction currently circulating the market. The German Federal Office for Information Security is cooperating with Amazon Web Services to build a “sovereign” cloud region in Germany. SAP is loudly expanding its sovereign cloud offerings across Europe. The pitch is incredibly seductive for panicked C-level...
SaaS or the Rise of the Undead

SaaS or the Rise of the Undead

SaaS is dead! It will be replaced by agentic systems that replace coded business logic by AI agents that autonomously interact to bring said business logic to life, just smarter. Satya Nadella said it – or at least something in these lines, if I believe all the pundits around. His words lit up the Internet. And Satya Nadella being the CEO of a 3 trillion dollar company is the ultimate fount of truth and wisdom, when it comes to business applications. Is he not? So, what should we take from his statements? After all, the words of the CEO of one of the top 3 valuable companies on this Earth carry some weight. Let me start straight. I call BS! SaaS, first of all, is a delivery model of logic that also had some implications on vendors‘ business models and their approaches to pricing. For a variety of good and not so good reasons this delivery model succeeded vs. the prevalent model of on-premises software. Some of the more important reasons have been “no lock in by vendors”, “only pay for what you use”, “reduction of own infrastructure cost”. Of course, there are more. All of them being true – or not so much. One thing is for sure, SaaS led to a considerable centralization of compute resources. Hyperscalers emerged. Vendors took over the management of the application stack for their clients. It is very hard to envision that this gets reverted any time soon, even in a world with increasing trust issues and a good argument for edge computing. What SaaS is not, or only marginally, is a way...
This is the way of SugarCRM – a CRMKonvo

This is the way of SugarCRM – a CRMKonvo

In this conversation we had the pleasure of talking to Clint Oram, chief strategy officer and one of the founders of SugarCRM. We discussed 2021 trends to find out which ones Cllint does see and, of course, which path SugarCRM is following on its trajectory to becoming a platform player and participating in the #ClashOfTitans. This couldn’t be covered without discussing the reasons for SugarCRM leaving the initially highly successful path of using Open Source Software (hint: there have been very good reasons) and what it entails to become – and stay – successful. Clint related a very valuable personal story here to make his point: It is not only about having the right idea. There is so much more to it – but watch it in the CRMKonvo.  It being the season, we also asked him about which trends he sees and what customers are asking for. Good answers here. The worst word of the year? “New normal”. Well, I cannot but agree here … although … something has changed, hasn’t it? Enjoy this awesome CRMKonvo....
Clouds, Data Models, and Experiences – Three Entities, One Topic

Clouds, Data Models, and Experiences – Three Entities, One Topic

After having covered some press releases about new releases and commenting some interesting organizational changes it is time to have a look at another topic – the need for consistency in a suite of cloud products. Consistency not only in the most obvious part of a family of products and solutions – the user interface – but the more important aspect of consistency, namely the data model. If you wonder how this relates to customer experience I invite you to read on. This post is actually spurred by a brief conversation that I had with Jon Reed of Diginomica about this very topic during one of the recent CRM Playaz episodes. Btw, if you do not yet listen in to the LinkedIn conversations of CRM Playaz Paul Greenberg and Brent Leary, discussing important developments and current events in the world of CRM – then you should. Really! But I digress. Back to the topic. The question is about whether it is necessary to have a unique data model or not. And this question might be answered differently, based upon the definition of ‘data model’. There is no doubt that a unique data model across applications is very helpful, actually a necessity. Where there is doubt, is whether this data model needs to be defined on database level or not in order to be really helpful. My point of view is that it does not need to be defined on database level. This point of view might be contradicting some ‘common sense’ wisdom and the strategy that some very successful companies are pursuing, including Oracle – as it seems –...
Clash of Titans – The War Cry: Oracle and Salesforce

Clash of Titans – The War Cry: Oracle and Salesforce

More Food for Thought In the last article Clash of Titans – Microsoft and SAP weigh in of this little series, I discussed the strategy of two of the big four and how they are positioned in the platform play of the business software titans – and others. This article covers the other two: Oracle and Salesforce. These business software vendors are competing in a market that is changing – commoditizing – at a fast rate towards an experience market, and probably beyond, if I follow the argumentation and thoughs of CRM godfather and friend Paul Greenberg. Business application vendors can stay really successful only if they morph into platform players. And this platform is more than just a technology platform, but encompasses four dimensions. The four dimensions that are paramount to be able to deliver great engagements that result in lasting positive experiences are Platform (IaaS/PaaS) Ecosystem Insight Productivity In this article I look at Oracle and Salesforce and how they position themselves in this game of thrones. But now, without further ado, let’s dig into the topic. Oracle Since the launch of what originally was project Fusion and now is Oracle CX, the company has done a remarkable pivot from being an on premise company to becoming a cloud company. The company has its strength in being a full stack provider with a full range of business applications. However, its main strenght is owning the gold standard database engine that runs the majority of business workloads worldwide. From its overall technological profile one could position Oracle somewhere between SAP and Microsoft as it with Open Office also...