The State of Customer Experience: A Small Business Perspective

by Thomas Wieberneit | Apr 25, 2023 | Blog, Sponsored

The following article is an excerpt of a White Paper by Customerization’s Kira Tchernikovsky. Kira is the co-founder and CMO of this Canadian consulting company that focuses on helping SMBs stand out through superior business automation. You can download the full...

How to make efficient use of generative AI

by Thomas Wieberneit | Apr 14, 2023 | Blog

Generative AI is here to stay. It is not only a hype that probably gets worse before it gets better. And we clearly still are in a hype, as the following chart showing the search interest for ChatGPT between October 1, 2022 and April 12, 2023 from Google Trends shows....

How an ISP uses Zoho One to improve outcomes

by Thomas Wieberneit | Mar 21, 2023 | Blog, Case Study

During the truly remarkable (pun definitely intended) TrulyZoho event I, of course had the chance to talk to some customers. One of these customers was Amit Rai of Tata Fiber, an Indian ISP. As the name suggests, Tata Fiber provides internet services through fiber....

How to tie CX to business success in three simple steps

by Thomas Wieberneit | Jan 30, 2023 | Blog

In 2022, the Forrester CX Index dropped for the first time in years, with nearly twenty percent of US brands seeing a drop in customer experience.  Towards the second half of 2022, an increasing number of companies fear a recession and put their...

Social media is dead – long live social media

by Thomas Wieberneit | Jan 20, 2023 | Blog

Rest in peace, Social Media! Yes, I know, you have been pronounced dead numerous times already, and that as early as 2011 by the Sillicon Valley Watcher, if not earlier. You lived on. Still, now you really need to admit that you are a dead thing walking. You had a...