How to improve CX in times of a downturn

by Thomas Wieberneit | Jan 9, 2023 | Blog

Finally, it happened. We lived in our blissful world of an abundance of money that fuelled the illusion of eternal and unlimited growth. The stock markets knew only one direction for a decade. They were rising and rising. Venture capital was readily available....

CRM, CX and Customer Engagement – three humble wishes to better the industry

by Thomas Wieberneit | Dec 29, 2022 | Blog

The CRM Playaz asked me about my take on CRM for 2023. Of course, I happily supplied an answer … So, here we are. CRM in terms of concept and software is quite mature, after all it is around for quite some time. It went through some iterations and spun out...

How to create winning industry solutions 

by Thomas Wieberneit | Nov 25, 2022 | Blog

One of the terms du jour is „industry cloud“. We hear it even more often than even platform or CX at this time. Why is that? Why do we speak about them only now and not for a longer time? After all, we have seen industry solutions forever, albeit on premise. Yes, the...

How to make customers for life

by Thomas Wieberneit | Nov 18, 2022 | Analysis, Blog

On November 10, 2022, SugarCRM held its annual analyst day in the beautiful Chaminade resort in Santa Cruz. In attendance was an elusive crowd of 14 analysts and six customer representatives, along with the SugarCRM executives. We gathered to inform ourselves about...

SugarCRM Analyst Summit 2022: Bring Out Your Customers!

by Marshall Lager | Nov 16, 2022 | Blog, News

The world is getting back to normal, which means two things: Vendors are shifting back to in-the-flesh conferences, and I’m writing again. The convergence of these two facts leads to me cranking out a short blog about SugarCRM’s Analyst Summit, held Nov. 10 in Santa...