by twieberneit | Apr 25, 2023 | Blog, Sponsored |
The following article is an excerpt of a White Paper by Customerization’s Kira Tchernikovsky. Kira is the co-founder and CMO of this Canadian consulting company that focuses on helping SMBs stand out through superior business automation. You can download the full white paper here. Customer experience (CX) is how a customer feels about a company over time. Creating great CX is about positive emotions, building trust, and leaving a lasting impression with customers. Orchestrating excellent customer experience is essential for building brand loyalty and increasing customer retention. It’s also becoming increasingly important as more and more clients. B2C and B2B, choose to do business with companies who personalize interactions and prioritize customer satisfaction. While larger businesses have the resources to invest in Customer Experience (CX), small businesses (and by small we mean <200 employees) face unique challenges in providing an outstanding CX. Here are a few common challenges for small businesses: Limited resources: Small businesses have limited financial resources and less employees to dedicate to a comprehensive customer experience solution. This makes it difficult to compete with larger businesses that have more resources to invest in customer experience initiatives. Lack of expertise: Small businesses may not have in-house expertise in areas such as customer experience design, research, and analytics. Therefore, it is not easy for SMEs to develop and implement an effective customer experience strategy. Limited data and insights: Small businesses may have limited access to customer data and insights, which in its turn, prevents them from objectively understanding customer needs, preferences, and pain points. How can they then build effective customer interactions and experiences? Limited technology resources: Small...
by twieberneit | Apr 14, 2023 | Blog |
Generative AI is here to stay. It is not only a hype that probably gets worse before it gets better. And we clearly still are in a hype, as the following chart showing the search interest for ChatGPT between October 1, 2022 and April 12, 2023 from Google Trends shows. Similarly, the Gartner Group sees Generative AI technology approaching the peak of inflated expectations in its 2022 hype cycle for artificial intelligence. To be sure, we see only the tip of the iceberg when looking at voice, text or image based services that we all know and use. The Gartner Group also foresees many industrial use cases reaching from drug and chip design to the design of parts to overall solutions. You think that these scenarios lie far in the future? Read this Nature article from 2021 and think again. And in contrast to some of the other hypes that we have seen in the past few years, there are actual use cases that support the technology’s survival of the trough of disillusionment. As there are viable use cases, unlike “Metaverse”, Blockchain or NFTs have shown, generative AI is not a solution in search of its problem. Apart from OpenAI’s GPT and Dalle-E models that surely caught everybody’s attention in the past weeks and months, there are a good number of large language models that are just less known. A brief research that I recently conducted, unearthed more than 50 models that got published over the past few years. For their paper A Survey of Large Language Models that focuses on “review[ing] the recent advances of LLMs by introducing...
by twieberneit | Mar 21, 2023 | Blog, Case Study |
During the truly remarkable (pun definitely intended) TrulyZoho event I, of course had the chance to talk to some customers. One of these customers was Amit Rai of Tata Fiber, an Indian ISP. As the name suggests, Tata Fiber provides internet services through fiber. The company was founded in 2016 and started commercial rollout in 2018, so is a kind of start-up. Amit is the Chief HR Officer of Tata Fiber, but also led their digital projects and is now heading business development for the company. He happily agreed to a conversation about the relationship between Zoho and Tata. The following article is based on the conversation with Amit. TL&DR If you do not want to read and prefer a video, you can also listen in to the conversation. The original problem at hand We started in 2019 with HR management, in particular with Zoho people, as a solution in this functional area was needed. The implementation gave us confidence in Zoho and our implementation partner. From there on we implemented additional Zoho apps. We started on the call center as the agents needed to work with and toggling between a multitude of screens when working with a customer to resolve issues. The agents in parallel needed to talk to the customer, making sense. Of course, the quality of the conversations suffered from this and the conversations got longer. Longer conversations are a cost to us. Why Zoho? The original implementation gave us a good confidence in Zoho. This was not only because of the product but also because of the responses from the Zoho organization and the implementation team, the...
by twieberneit | Jan 30, 2023 | Blog |
In 2022, the Forrester CX Index dropped for the first time in years, with nearly twenty percent of US brands seeing a drop in customer experience. Towards the second half of 2022, an increasing number of companies fear a recession and put their spending under scrutiny. At the same time, companies still struggle to link CX projects to business outcomes and their metrics, let alone to financial metrics. In addition, Forrester predicts that also in the next few years, CX teams will lack critical design, data and journey skills. In parallel, there is an increasing number of companies that deliver software and/or services that are intended to help businesses improve their CX. In the past years, CX has established itself as a whole new category of software. Many a company has repositioned itself to become a CX vendor, examples including all major CRM vendors, but also call center specialists like Genesys. And, naturally, a good number of these new CX actors got – and get – acquired by bigger fish. A very good example of this trend is the decrease in the number of independent journey orchestration vendors or the concentration of chatbot vendors into conversational AI vendors. Of course, this list cannot be exhaustive in any case. So, clearly vendors are betting big on CX being a growth market, while their clients still struggle to justify the expense into CX. This leads Forrester to predict that twenty percent of CX programs will be stopped and the teams correspondingly disbanded and probably be merged into other parts of the organization. Why is this? Although the true differentiator of every business nowadays is not product,...
by twieberneit | Jan 20, 2023 | Blog |
Rest in peace, Social Media! Yes, I know, you have been pronounced dead numerous times already, and that as early as 2011 by the Sillicon Valley Watcher, if not earlier. You lived on. Still, now you really need to admit that you are a dead thing walking. You had a short, yet exhilarating life. And you, admittedly, developed astonishingly fast and far from your humble beginnings in the early 1970s and the first bulletin board systems around 1980. These have been the glory days of FidoNet, CompuServe, or AOL. SixDegrees.com followed later. The early noughts gave us a flurry of messaging systems, LinkedIn and XING, not to forget the infamous 4chan. Anno domini 2004 brought us Facebook, 2005 brought us YouTube, Twitter followed in 2006. Google attempted repeatedly to get the hang of you (Orkut, Google+, anyone?) and still has some messaging services up and running. All of these platforms have in common that they started up with the claim, some of them even with the objective, to make the Internet more social, to foster user generated content and to, ultimately, shift the power balance from corporations to their customers. Who does not remember the war cry “the customer is in control”. This referred to the idea that the customer could get more information that is not controlled by brands, so that they can be better informed, instead of being forced to rely on corporate broadcasts. This should have been achieved by giving customers a voice that is as strong as the corporate one, albeit without the (marketing) budget behind. In line with the definition of social, it enabled...
