Watson meets Einstein – Elementary, my Dear Holmes

by Thomas Wieberneit | Mar 9, 2017 | Analysis, Blog

This week Salesforce and IBM announced a global strategic partnership to deliver joint, AI based solutions based upon Salesforce Einstein and IBM Watson, their respective AI platforms. The upcoming solutions will be designed to “deliver everage artificial intelligence...

Mass Distraction – The Case for a Consolidated Marketing Platform

by Thomas Wieberneit | Mar 4, 2017 | Blog

These days, customer experiences increasingly need to be delivered with the help of technology. This does not mean that direct interactions and people are no more important in marketing, sales, or service; on the contrary, but that an increasing number of customers is...

Gartner MQ BI and Analytics Platforms – Lots of Movement

by Thomas Wieberneit | Feb 22, 2017 | Analysis, Blog

Last week Gartner published the updated version of its Magic Quadrant for Business Intelligence and Analytics Platforms, and I need to say that there has been a lot of movement in both directions, up as well as down. There has been a lot of reshuffling especially in...

AI and Bots will kill our Future – Or Not

by Thomas Wieberneit | Jan 19, 2017 | Blog

After the Hype 2016 has been the year of bots, AI, and automation the beginning of 2017 seems to be the time of looking at wider implications. There is a lot of discussion going on in academia, politics, and on the web, e.g. the one spurred by Denis Pombriant with a...

Ocean Medallion – Which Customer Problem Does it Solve?

by Thomas Wieberneit | Jan 18, 2017 | Blog

A few years ago Disney embarked on a massive customer experience journey that included the introduction of a ‘Magic Band’. Disney at that time followed (and likely still does) an idea that can be paraphrased as looking at everything through the eyes of the customer...