thomas.wieberneit@aheadcrm.co.nz
Salesforce Aims At Making Life Easier For Agents

Salesforce Aims At Making Life Easier For Agents

On July 27, 2017 Salesforce announced the availability of an update to their customer service platform Service Cloud. According to Keith Pearce, VP Marketing, Service Cloud, differentiation in customer service is no more a topic within industries, but across industries. Today, customer service in companies competes against the impression gained in another industry, telco vs. banking, vs airline, vs. … you get the picture. Consequently, winning organizations are concentrating on three areas: platform productivity mobile However, this focus can potentially slow down these organizations because they normally come with trade-offs, like scalability vs. speed of deployment, ease of use vs. complete information, or mobility for customers vs. mobility for agents. Salesforce wants to address these trade-offs with this release by making the solution very easy to set up, easier to customize and enhance, easier to use and finally by offering a new mobile app for agents and supervisors. There is a scripted set up that lets admins deploy a usable application in a short time; Salesforce speaks of less than one day. A component library helps in easily adding relevant functionality via drag and drop in a simple application builder. Of course there are additional components and applications available via the AppExchange market place. Agents shall be made more productive by a clean Kanban-style UI, a tool called Community360 that helps in surfacing community content that a user reviewed before logging an incident, a federated search that is capable of searching across open search compatible providers, and the ability for agents to script tasks. Lastly, there is a new mobile app for agents and supervisors. Here is the complete...
Freshworks acquires Bot Startup Joe Hukum – A Snap Analysis from Down Under

Freshworks acquires Bot Startup Joe Hukum – A Snap Analysis from Down Under

A few days ago Freshworks announced the acquisition of startup Joe Hukum, making it its eighth acquisition. Joe Hukum builds a chatbot platform that enables companies to quickly build their own chatbots for sales-, service-, or marketing purposes. In contrast to the technologies built by Frilp (acquired October, 2015) and Chatimity (acquired October, 2016) that rely on NLP (Natural Language Processing, as opposed to Neuro-Linguistic Programming) technologies, these bots are built using a Decision Tree technology. In order to be able to provide more advanced speech recognition they can connect to services of the Stanford Natural Language Processing Group, wit.ai, or api.ai. The created bots can be connected to websites, apps, or Facebook. The press release got published on July 20, 2017, but you can read it right here, before moving on to My Take.   Freshworks acquires chatbot platform startup, Joe Hukum Company enhances capabilities to help businesses build and deploy bots     San Bruno,  July 2017 — Freshworks, the leading provider of cloud-based business software, today announced the acquisition of Joe Hukum, a platform that enables businesses to build their own chatbots based on logical workflows. This acquisition marks Freshworks’ eighth in just under two years, as it further bolsters capabilities to strengthen its business software suite. Freshworks had earlier acquired Chatimity and Frilp, key acquisitions that are enhancing neuro-linguistic programming (NLP) based Artificial Intelligence capabilities, while Joe Hukum’s decision tree based frameworks complete key capabilities to launch chatbot-powered solutions. Joe Hukum was founded in July 2015 by Arihant Jain, Ajeet Kushwaha, and Rahul Agarwal, who were the founding team behind two of India’s most prominent...
Nimble News from Microsoft Inspire

Nimble News from Microsoft Inspire

MS Inspire, the annual Microsoft partner event, has just ended, wrapping up a flurry of news and announcements from Microsoft and its channel partners. Most announcements were interesting; some more than others, especially when considering these items together. I’ve been following Nimble CRM and its founder Jon Ferrara for a while now, so I was particularly interested in hearing about the launch of its global reseller program and its social relationships insights add-in for Microsoft Office 365 and Outlook Desktop/Mobile. Nimble made its announcements within the context of Microsoft’s increasing its emphasis on partner success, as evinced by its One Commercial Partner initiative to bring together partner-focused teams from across the company and its new ISV Cloud Embed services offerings for partners. Why is this interesting? Microsoft’s lifeblood is its partner ecosystem.  In all likelihood, the company has the biggest, most robust partner channel around. Microsoft basically sets, and resets, the gold standard with their constantly evolving partner strategies. A case in point is Microsoft’s announcement to incentivize its partner-focused teams to sell   3rd party partner solutions with Microsoft first party solutions, Microsoft is making it even easier for MSP/CSV and ISV partners to leverage synergies and add value to customers, profits to partners and stickiness to Microsoft products. We also see Microsoft’s Azure co-sell program taking further steps with ISV Cloud Embed. This new program allows partners to embed Dynamics 365, Power BI, Power Apps, and Microsoft Flow into their front- and back-office solutions. (I wouldn’t be surprised if LinkedIn were also integrated into this mix in the near future). If you think about it, this co-sell program...
SAP CRM Into S/4HANA – Did SAP Hit Bulls Eye?

SAP CRM Into S/4HANA – Did SAP Hit Bulls Eye?

After having talked with Volker Hildebrand about the future of SAP CRM and whether or not there will be a CRM component in S/4HANA at CRM evolution 2017 I now had the chance to follow up with some folks back at SAP in Walldorf. A little Recap Volker told me that, unsurprisingly, SAP is working actively on adding CRM functionality into S/4HANA. In fact, they are merging SAP CRM into it. This is in my eyes meanwhile also the preferred of the two possible options; the other one would be marrying SAP Hybris C4C into S/4HANA. This is the approach which I originally preferred as it would lead to a cleaner code base. I changed my mind, putting customer friendliness reasons over technological cleanliness. The main advantages of merging SAP CRM into S4/HANA over SAP Hybris C4C are that this approach Opens a future roadmap for current SAP CRM customers that stretches beyond 2025. These customers else are at risk of defecting. Provides the continued chance for customers to run their SAP instance on-premise. According to Volker there are still a good number of customers that do not want to run their instance in the cloud. The key word here is choice. It simplifies the system landscape and its operation And this approach works, in spite of SAP seemingly having numerous studies that lay out in detail that SAP CRM could never work as part of an ERP. Now What is Going On? As said, SAP is merging SAP CRM into S/4HANA. This will not be a simple merge but CRM will become and Add On to S/HANA. This...
Freshdesk becomes Freshworks – A Snap Analysis from Down Under

Freshdesk becomes Freshworks – A Snap Analysis from Down Under

On June 6, 2017 Freshdesk announced its rebranding to Freshworks. Freshworks is a new umbrella brand for the suite of applications that Freshdesk built and acquired since its founding in 2010. The core statement by Girish Mathrubootham, CEO and founder of Freshworks is: ”Today, I’m happy to announce that we are rebranding the company as Freshworks. We’re not in this just to change the way businesses do customer support, but to refresh the way they do business.” Let’s have a look at select paragraphs of the press release. Following breakout growth of the company’s customer support software, and the introduction of new products for IT Service Management (“ITSM”), customer relationship management (“CRM”) and cloud-based call centers, Freshworks products are designed to help companies better engage and communicate with their customers and employees. The company surely had a significant impact on parts of the CRM market, also as evidenced by being named a CRM Watchlist Winner 2017 by industry luminary Paul Greenberg. They, in my eyes, however, do not yet have a CRM. A CRM encompasses marketing, sales, and service, supporting multiple channels/being channel agnostic and based upon analytics. Freshsales, what is referred to as their CRM, is a sales tool. “Today, the Freshworks suite of products includes: Freshdesk: a multichannel customer support helpdesk which allows organizations to collaborate and support their customers through email, phone, websites, forums and social media Freshservice: a cloud-based service desk and IT Service Management solution to address the growing complexity of teams’ IT support needs through a simple but powerful interface Freshsales: a full-featured CRM solution for sales teams handling high-velocity leads Freshcaller: a...